ACC Cougars unveil new logo

ACC has just released a new visual identity for its Cougars varsity athletic teams. This is the first time in more than three decades that the logo has seen an update.

“Our athletics program strives for more each year; more commitment, more achievements, more opportunities, more involvement, more exposure, and more talent,” said Beth Clark, Athletics Manager for the ACC’s Cougars. “The revamp of the Cougar logo reflects the growth of the program as we embark on a new era.”

An athletics logo creates immediate recognition and helps instill a sense of belonging, value and pride among students and the larger community.

The new streamlined logo boldly encompasses the ACC’s Cougars athletics vision, which is to run an elite and competitive program assisting players in becoming the best, well-rounded student athletes they can be.

For the past 35 years, the Cougars used an original logo designed by two ACC and Cougars athletics alumni.

Relish, a Winnipeg-based agency, was selected to design the new logo.

Grounded in a geometric shape with clean, streamlined edges, the new ACC varsity logo pays homage to ACC's roots as a vocational school, while creating an aggressive, modern icon that will stand up for many years to come, said Branden Douglas, Principal/Creative Director with Relish New Brand Experience Inc.