Assiniboine’s Prairie Innovation Centre receives $100K from Maxim Truck & Trailer

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Troy Hamilton, President of Maxim Truck & Trailer with Derrick Turner, Director of Advancement & External Relations at Assiniboine
Troy Hamilton, President of Maxim Truck & Trailer with Derrick Turner, Director of Advancement & External Relations at Assiniboine

Assiniboine’s Prairie Innovation Centre for Sustainable Agriculture is welcoming a $100,000 donation from Maxim Truck & Trailer, a Manitoba headquartered heavy-duty truck and trailer dealership. The Prairie Innovation Centre is Assiniboine’s vision for the future of agriculture in Manitoba, and will address industry and economic needs in this important sector.

“Maxim Truck & Trailer is proud of our roots in Manitoba,” says Troy Hamilton, President of Maxim. “Supporting our community is a priority for us, having been founded in Manitoba over 40 years ago. Agriculture and food production are cornerstones of our Prairie economy and we’re pleased to support Assiniboine Community College and their Prairie Innovation Centre.”

Creating an enhanced agricultural training capacity, the Centre will enable the agriculture sector to continue to be an economic driver in the Canadian and Manitoban economy. The project aims to expand seats in agriculture, environment and related technology programs from less than 300 to more than 800 students.

“The Prairie Innovation Centre is Assiniboine’s made-in-Manitoba response to the growing labour market need in agriculture. This contribution from Maxim Truck & Trailer, a Manitoba-born industry partner, is an impactful show of support for the project and the provincial ag industry,” said Derrick Turner, Director, Advancement & External Relations. “This facility will help ensure this crucial contributor to the provincial economy can reach its full potential, and ensure students looking for careers in agriculture have opportunities here at home.”

The Centre will be located on Assiniboine’s North Hill campus in Brandon. The Prairie Innovation Centre campaign started in 2019, with the first contribution announced in fall 2020. To date, the project has raised more than $12 million in private industry support.