Marketing Specialist

Overview

WESTMAN COMMUNICATIONS GROUP (Westman) is seeking applications from energetic, highly motivated individuals to become part of our growing team!

Westman is an industry-leading communications provider based in Brandon MB, offering residential and commercial High-Speed Internet, Digital TV, and Phone services in communities across Manitoba. Established in 1977, as a locally owned and operated cooperative, Westman is dedicated to delivering competitive and innovative services, providing an exceptional member experience, and supporting the communities we serve.

What we have to offer:
• Competitive compensation package.
• Comprehensive group benefits plan (extended health; life; dental; vision; GRRSP; and health and wellness).
• Various Learning and Development initiatives, and opportunities to grow within our team!
• Opportunity to participate in company events and activities and enjoy our company perks!

What you’ll do:
• Conduct market research and analyze customer interaction data to improve future strategies and campaigns.
• Assist in the creation and implementation of multi-channel marketing campaigns tailored to targeted audiences.
• Analyze trends, market demands, and customer preferences to assist with tailoring acquisition strategies.
• Provide marketing support for Westman Business initiatives; assist in the development of materials and campaigns, along with generating ideas to improve customer choice and satisfaction.
• Administer and configure WCG’s HubSpot CRM to streamline marketing processes and ensure seamless data integration; generate CRM reports to track effectiveness of initiatives.
• Write compelling and grammatically correct promotional material and emails designed for various audiences.
• Represent WCG in public events, such as trade shows, Connecting Westman Tour events, and many more.

Qualifications

What you’ll bring to the team:
• Minimum 2-year diploma or bachelor’s degree in Marketing, Business Administration, Communications, Consumer Behaviour, or a related field is required.
• A certification in Customer Resource Management or marketing research and analytics is considered an asset.
• Minimum 4-5 years of experience in marketing, research and analytics, advertising, & customer relationship management is required.
• Minimum 3-years of customer service experience is required.
• Experience in sales or GIS mapping is considered an asset.
• Strong understanding of software applications such as Salesforce, HubSpot, Calix Marketing Cloud, or other content management systems.
• Proficiency with Microsoft Office 365 (Outlook, Word, Excel, SharePoint, One Drive).
• Proficient with Adobe Creative Cloud (Photoshop, After Effects, InDesign, Illustrator, etc.).
• Must hold and maintain a valid driver’s license.
• Must be willing and able to work flexible hours.

*A combination of education and experience may be considered.

Company Information

DEADLINE FOR APPLICATIONS: This position is open until filled.

Apply today to join our team at https://westmancom.com/careers and begin your exciting career journey with us!

As an equal-opportunity employer, we are committed to an inclusive and barrier free environment at Westman Communications Group and encourage applications from all qualified individuals. If you require a reasonable accommodation at any point during recruitment process or would like to request this posting in an alternate format, please indicate by emailing [email protected] of the accommodation requirements. While we thank each applicant for their interest, only selected candidates will be contacted.

Job Details