Overview

Explore new and innovative ways to merge form and function, creating designs that broaden the mind. 

Do you love art and drawing? Can you listen to others and turn their words into a visual reality? Take your passion and turn it into a career. Visual storytelling is a crucial part of today’s world, evoking emotion and helping others understand complex information. Learn to tell compelling stories in an impactful way. Grow your design skillset and bring products to life in this two-year diploma program.

Get ready to learn the language of graphic design. Study composition and layout, typography, and digital painting and drawing software. Gain an understanding of programming fundamentals and video/audio skills to ensure you have the foundation for today’s world of multimedia communication. For even more of an edge, dip into marketing and branding, sharpen your project management skills, and focus in on an area of expertise in your final term. Become a digital Swiss army knife, ready to hit the ground running wherever your career takes you.

Working with others is a large part of what creatives do. This program will have you constantly collaborating and connecting with your peers, instructors and the community at large. Work at an in-house creative shop where you’ll design aesthetically pleasing and purposeful high-end graphical content that solves real-world client problems. Grow your listening and interpretation skills, and learn how to express and communicate the “why” of your designs. 

It’s not all Photoshop and Illustrator in this program. Get a flexible and comprehensive education that will prepare you to enter the workforce as a valuable member of a creative team or as a freelance specialist. Community projects are infused throughout the program, you’ll work in tandem with actual clients during your Capstone project, and finally, you’ll put everything you’ve learned into practice with an eight-week practicum. 

Admissions

  • A complete Manitoba Grade 12 or equivalent
  • English 40G/40S or equivalent with a minimum mark of 65%

English is the language of instruction at Assiniboine. All applicants educated outside of Canada or in a country not on the test exempt list are expected to meet the English language proficiency requirement. See assiniboine.net/elp for more information. 

Careers & Connections

Careers

Graduates of the Digital Art and Design program find exciting and challenging entry level opportunities as web and interface designers, graphic designers, motion graphic artists and digital artists. Prospective employers include design firms, advertising agencies, game development studios, and in-house creative departments of larger companies. Entrepreneurs find additional options with freelance contracts. Graduates may apply their skills in the areas of digitally-based business solutions, broadcast graphics, digital entertainment and web-delivered training.

Connections

Assiniboine has a number of agreements with other colleges, universities and professional organizations, making it possible for students to apply credit taken at Assiniboine to programs at other institutions. For up-to-date information on agreements, visit assiniboine.net/registrar.

Tools & Supplies

Technology Requirements

Programs at Assiniboine have certain technology requirements. Students require access to computer devices at home and may be required to bring these on campus when instructed. Refer to assiniboine.net/tech for more detailed information about the requirements for this program.

 

Courses & Costs

To graduate with a Digital Art and Design diploma, students must successfully complete 120 academic credits and 1 practical credit. The minimum passing grade for each course is indicated on the course outline.

Estimated Program Costs

Tuition, fees and Students’ Association fees total approximately $4,320 for year one and $4,830 for year two (plus an additional $2,000 in optional extracurricular costs). Estimated costs for books and supplies are $540 for year one and $610 for year two. All fees are estimated and subject to change without notice. 

Estimated Program Costs (International, 2021-22)
  Credits Tuition & Related Fees Textbooks, Tools, & Supplies Estimated Total* Student Health Insurance 
Digital Art and Design (Year 1) 78 $15,530 $540 $17,070 $1,000
Digital Art and Design (Year 2) 77 $16,230 $610 $17,840  $1,000

All international students must purchase health insurance. The college adds this fee to your student account and then sends your name and fee to the insurance provider on your behalf. This cost is in addition to the estimated total in the chart above.

Year One Courses
Title Credits/CEUs Elective Distance PLAR
Art & Design Fundamentals (ARTS-0022)

In this course, students study design fundamentals like elements & principles of design, typography concepts, and layout techniques that can be applied in a variety of media. Students use theory of value, harmony and contrast to help them create unified designs that evoke emotional responses from audiences. Aspects of indigeneity are incorporated by exploring traditional indigenous colours and symbols, and their meanings. Students use design thinking and problem-based learning processes to help them acquire critical and analytical skills they use throughout the program.

6 credit(s) No No No
Art, 3D & Motion (ARTS-0021)

Prerequisites: ARTS-0022 Art & Design Fundamentals, COMP-0624 Software Skills
This course is an introduction to digital painting and drawing tools and techniques. Students use art, design, and animation principles to create digital content for multiple platforms. Basic drawing and painting skills are taught. The course includes a broad introduction to 2D and 3D computer graphics and animation. Students create and model basic 3D models by studying techniques related to surfacing, lighting, cameras and animation fundamentals in 3D scenes.

6 credit(s) Yes No No
Business & Entrepreneurship 1 (BUSN-0194)

This course introduces students to basic practices and processes of professional development. Students learn processes and tools for project planning and management, as well as self-management of contractual work. Students propose and present projects and ideas in a clear and engaging manner. Development of self-awareness and self-regulation processes is a component of course.

6 credit(s) No No No
College Foundations (PEDV-0345)

This course will improve students’ ability to navigate the college experience and environment. In this course, students will reflect on their skills, attitudes, and expectations and develop learning strategies to help them to become successful, resilient, and selfdirected learners. The course covers topics such as success in online learning, time management strategies, communication skills, test taking strategies, academic integrity, and information literacy, among others. It integrates elements of student orientation.

0 credit(s) No No No
Digital Art & Design Studio 1 (COMP-0620)

Prerequisites: ARTS-0022 Art & Design Fundamentals, COMP-0624 Software Skills, MEDP-0100 Studio Skills
In this course, students develop advanced skills in digital content acquisition and editing. Focus is placed on refining the aesthetic and technical qualities of visual and audio assets. Strategies for critiquing and assessing work are also incorporated.

6 credit(s) No No No
Front-end Development (MEDP-0097)

Prerequisites: COMP-0623 Programming Fundamentals, ARTS-0022 Art & Design Fundamentals, COMP-0624 Software Skills
This course focuses on client side scripting using state of the art methods. Students learn how to customize the delivery of web content using popular web browsers and customize each user's interaction within a web site for viewing on mobile platforms and desktop computers and accessible to all audiences.

6 credit(s) Yes No No
Interactive Communications (COMM-0400)

This course prepares students to convey messages clearly, directly, and succinctly for a range of audiences. A variety of texts and communication methods, styles, and structures are examined, as well as best practices and ethical considerations for each. Research and project planning skills are introduced in this course.

6 credit(s) No No No
Programming Fundamentals (COMP-0623)

In this introductory course, students are introduced to many of the common coding concepts that comprise a solid foundation in just about any programming language. Processes of project and file management are further expanded on for work in networked environments.

6 credit(s) No No No
Software Skills (COMP-0624)

This course provide an introduction and overview of the industry standard software tools used for media production. Students select appropriate strategies and tools to develop digital content. Best practices in production collaboration & management methods are emphasized. Students gain an introductory understanding of the tools necessary to edit content.

6 credit(s) No No No
Storytelling & Content Writing (COMM-0401)

Since before the birth of civilization, human beings have used stories to understand and explain the world. Today, stories are incorporated into many forms of digital communication. This course provides students with the foundational skills to craft original, compelling stories to help make an impression with audience. This course exposes students to aspects of indigeneity by exploring the history and importance of oral storytelling.

6 credit(s) No No No
Studio Skills (MEDP-0100)

This course introduces students to technical gear needed to capture and edit professional quality video, audio, and images. Focus is placed on the professional details, fundamental skills, and best practices for successfully acquiring, sequencing, and presenting media content. Students troubleshoot technical issues related to cameras, video and audio gear, as well as how to communicate amongst team members using industry terminology and procedures.

6 credit(s) No No No
Typography & Brand (COMM-0402)

Prerequisites: ARTS-0022 Art & Design Fundamentals, COMP-0624 Software Skills
In this course, students examine design solutions and explore a world of typographic communication with the use of principles of composition, typography, and colour in a two-dimensional space. Students examine the impact of brands in the marketplace and businesses. Students use letterforms, interactions between type and image, visual hierarchy to evoke a story. Vocabulary and communications is integrated into the course content, so projects can be explained and critique based on principles of design and target audiences for print and on-screen media. Students implement design thinking process to acquire proper feedback and create different iterations of their designs.

6 credit(s) No No No
Year Two Courses
Title Credits/CEUs Elective Distance PLAR
Business & Entrepreneurship 2 (BUSN-0195)

Prerequisites: BUSN-0194 Business & Entrepreneurship 1, COMM-0401 Storytelling & Content Writing
Students learn from their current environment to identify new opportunities within the community to explore different business solutions. Students research the process of how to start a small business and the different support available locally and within the province. This course prepares students to start their own companies and know the legal connotations attached on doing this.

6 credit(s) No No No
Digital Art & Design Studio 2 (COMP-0621)

Prerequisites: COMP-0620 Digital Art & Design Studio 1, MEDP-0096 Editorial Design & Production, COMM-0402 Typography & Brand
Students develop a deep knowledge and use tools and techniques to create technically well-crafted and aesthetically pleasing designs. An emphasis is placed on the skills and concepts for conveying theme and concept for specific purposes and audiences. Students develop personal processes and practices for continued skill improvement.

12 credit(s) Yes No No
Editorial Design & Production (MEDP-0096)

Prerequisites: COMM-0402 Typography & Brand, COMP-0620 Digital Art & Design Studio 1 and MEDP-0097 Front-Ednd Development or ARTS-0021 Art, 3D & Motion
In this course, students learn content distribution strategies based on their area of specialization. Students finalize production of different print and digital assets, making sure the client expectations have been met, as well as paying mind to audience accessibility. Students pursue further skills, to help them develop advanced techniques in their area of specialization.

12 credit(s) No No No
Integrative Capstone 1 - DGADS (MEDP-0106)

Prerequisites:COMM-0402 Typography & Brand, COMP-0620 Digital Art & Design Studio 1, BUSN-0194 Business & Entrepreneurship 1, COMM-0401 Storytelling & Content Writing
This course provides students with a work environment simulation. For the whole year, students produce commercial work for internal and external clients. They work with clients and practice communication, proposal writing, persuasion techniques, project management all the way to the delivery of the project. Students experience an open-minded creative environment that helps problem solve creative business opportunities.

6 credit(s) No No No
Integrative Capstone 2 - DGADS (MEDP-0107)

Prerequisites: ARTS-0022 Art & Design Fundamentals, MEDP-0106 Integrative Capstone 1 - DGADS, COMP-0624 Software Skills, MEDP-0100 Studio Skills
This course provides students with a work environment simulation. For the whole year, students produce commercial work for internal and external clients. They work with clients and practice communication, proposal writing, persuasion techniques, project management all the way to the delivery of the project. Students experience an open-minded environment that helps creatively problem solve business opportunities.

6 credit(s) No No No
Interactive Development (MEDP-0098)

Prerequisite: MEDP-0097 Front-End Development
In this course, students understand the context and standards set by the Interactive Designers, where the interactive developer job is to recommend the proper usage of emerging technologies to help enhance the user experience. Students learn how to create a seamless process by establishing proper standards and frameworks for effective integration and execution of prototypes.

6 credit(s) Yes No No
Mobile App Design/Development (MEDP-0099)

Prerequisite: MEDP-0101 User Experience Design
This course expands on the knowledge and skills acquired in prerequisite courses. Students investigate user interaction principles and apply them to application development processes. Project work becomes more advanced with a focus on mobile application development for use on multiple platforms.

6 credit(s) Yes No No
Online Marketing (MKTG-0068)

Prerequisites: BUSN-0195 Business & Entrepreneurship 2, MEDP-0096 Editorial Design & Production, MEDP-0101 User Experience Design
This course prepares students to create strategic marketing campaigns and develop the necessary marketing materials required. Students examine current copyright laws, as well as explore ethics in the digital communication world. Students develop a brand in a digital environment, analyze how the user interacts with the brand, and propose changes based on these analytics.

6 credit(s) No No No
Practicum - DGADS (PRAC-0295)

Prerequisite: MEDP-0107 Integrative Capstone 2 - DGADS, Cumulative weighted grade point average (CWGPA) of 2.0 or greater.
Eligible students are assigned to an unpaid position for 320 hours to gain experience in a related industry firm. The work practicum is subject to prior approval of and monitoring by a faculty member. Placements are designed to complement the training and experience level achieved by the student. Credit is based on successful completion of the work practicum plus submission of evaluation by the employer. Work experience acquired prior to registration in the program is not eligible for this credit.

1 credit(s) No No No
User Experience Design (MEDP-0101)

Prerequisites: MEDP-0097 Front-End Development, COMM-0401 Storytelling & Content Writing, COMM-0402 Typography & Brand
User Experience Design is the process of how the user interacts with the product, system or service - whether they are on a mobile, tablet, screen, 3D environment or physical space. Students learn the process and elements of UXD create stronger user experiences, taking into consideration the accessibility of these projects.

6 credit(s) No No No
XR Solutions (MEDP-0102)

Prerequisites: COMP-0623 Programming Fundamentals, MEDP-0101 User Experience Design
This advanced course introduces students to the potential of emerging visual technologies that extend, replace, and enhance our realities. Students learn processes for producing content and adding functionality for Virtual Reality, Augmented Reality, and Mixed Reality applications. Students apply skill sets/concepts previously learned to new problems/tasks.

6 credit(s) No No No

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