Overview
Assiniboine’s eight-month Marketing advanced diploma program prepares graduates to work in industries such as media, public relations, communications, event planning and advertising.
Graduates are employed by corporate, non-profit, and charitable organizations.
Program Learning Outcomes
- Critical Thinking and Knowledge: students will be able to use core specialization knowledge in solving business problems.
- Ethical Perspective and Social Responsibility: students will be able to identify organizational activities to reduce unethical behaviour.
- Collaboration: students will be able to work effectively in diverse teams, supporting team performance to achieve organizational goals.
- Communication: students will be able to present effective business communications in a variety of formats.
- Business Strategy: students will be able to strategize to plan for changes in business.
Examples of what graduates from this program can do:
- Prepare communications materials.
- Develop and implement strategies.
- Organize interviews and press conferences.
- Coordinate events.
Success Factors
You might be a good fit for this program if you would enjoy:
- Generating new ideas and innovative solutions.
- Thinking creatively and strategically.
- Using data and analytics to make informed decisions.
- Delivering impactful presentations.
- Building relationships with clients and collaborating with team members.
- Keeping up with emerging trends, technologies, and consumer preferences. Flexibility allows marketers to adjust strategies and tactics to stay relevant and effectively respond to market shifts.
The industry and program environment require individuals to:
- Have excellent written and verbal communication skills to effectively communicate with clients, colleagues, and stakeholders.
- Think analytically and critically in order to make informed decisions that will benefit the organization.
- Be adaptable to new changes and trends in the industry and be able to adjust their work accordingly.
- Manage their time effectively and prioritize tasks to meet deadlines.
- Lead teams and manage projects effectively to ensure organizational success.
- Uphold ethical and moral standards while conducting business and making decisions.
- Have a good understanding of technology and be able to utilize it in their work to streamline processes and increase efficiency.
- Possess a good understanding of financial management and be able to make financial decisions that benefit the organization.
- Have excellent customer service skills to provide quality service and maintain positive relationships with clients.
Full-Tuition Awards Available!
The Elevate Award is a full-tuition award that supports university or college graduates looking to enhance their professional skill sets by pursuing an advanced diploma program. Up to 20 full-tuition Elevate awards are granted annually to domestic students (Canadian citizens and Permanent Residents). Awards are limited; apply to the program today!
Admissions
- Two-year diploma or university degree
Prior to starting this program, it is recommended that you take an introductory course in Marketing (for example, MKTG-0044 Marketing Principles).
If you do not have a prior post-secondary credential, please see our Business Administration program where you can specialize in Accounting, Finance, Human Resource Management or Marketing.
English is the language of instruction at Assiniboine. All applicants educated outside of Canada or in a country not on the test exempt list must meet the English language proficiency requirement. See assiniboine.net/elp for more information. IELTS score of 6.0 with no subscore less than 5.5 or equivalent is acceptable for this program.
International Applicants
If you are an international applicant, please read our Helpful Information for International Students prior to applying to this program.
Careers & Connections
Career Opportunities
- Sales
- Advertising
- Promotion
- Publicity
- Sales management
- Marketing management
- Retail management
- Market analysis
- Market research
- New venture development
- Social media
- Communications
Connections
Assiniboine has a number of agreements with other colleges, universities and professional organizations, making it possible for students to apply credit taken at Assiniboine to programs at other institutions. For up-to-date information on agreements, visit the Articulation Agreements page.
Tools & Supplies
You benefit from industry networking and guest speakers and attend classes in computer labs, regular classrooms and lecture theatre. This program uses online learning resources and instructional resources.
Booklists are available from your school office 30 days prior to the start date of your program. Visit the Bookstore website to learn more.
Program Checklist and Textbooks/Supplies
Program Checklist:
Booklist/Supplies:
Technology Requirements
Students in this program are required to bring their own laptop for use on-campus. The laptop must meet the technical needs outlined by the program. MAC computing devices are not compatible with program software. Refer to assiniboine.net/tech for detailed information.
Courses & Costs
Costs
Estimated Program Costs (Domestic students)
Credits | Tuition | Course fees | Students' Association fees (Inc Health Premium) | Estimated textbooks, tools and supplies | |
---|---|---|---|---|---|
Marketing Advanced Diploma | 60 | $3,400 | $690 | $470 | $1,770 |
All fees are estimated and subject to change without notice.
Estimated Program Costs (International students)
Credits | Tuition | Course Fees | Students' Association fees (Inc Health Premium) | Required Health Insurance | Textbooks, Tools, & Supplies | |
---|---|---|---|---|---|---|
Marketing Advanced Diploma | 60 | $15,270 | $690 | $470 | $750 | $1,770 |
All fees are estimated and are subject to change without notice. All international students must purchase health insurance. The college adds this fee to your student account and then sends your name and fee to the insurance provider on your behalf.
Courses
To graduate with an advanced diploma in Marketing, students must successfully complete 60 academic credits. The minimum passing grade for each course is indicated on the course outline. Course offerings are subject to change and may vary by intake.
Courses
Title | Credits/CEUs | Elective | Distance | PLAR |
---|---|---|---|---|
Advanced Software (COMP-0598)Prerequisite: COMP-0597 Software Applications |
6 credit(s) | Yes | No | No |
Applied Marketing Research (MKTG-0035)Prerequisite: MKTG-0044 Marketing Principles, MATH-0107 Math for Business |
6 credit(s) | Yes | No | No |
Business Law (LAWG-0093)Knowledge of laws affecting your commercial activity can help you avoid unnecessary legal and, consequently, financial liabilities. Fundamental legal principles, as well as specific commercial transactions, are discussed in this course. |
6 credit(s) | Yes | Yes | No |
Canadian Business and Society (BUSN-0166)Students explore the complex business environment and the relationships organizations have with civil society, the natural environment and each other. Through this examination, students learn that ethical decision-making is critical to the successful management of any organization. Topics include changing economic, political, social and cultural forces and their influences on business and society; the continuum of socially responsible management and ethical business practices; and the challenges and opportunities that influence where an organization fits on the continuum. Special attention is given to Indigenous history and developments. |
6 credit(s) | Yes | Yes | No |
Consumer Behaviour (BUSN-0176)Prerequisite: MKTG-0044 Marketing Principles |
6 credit(s) | Yes | No | No |
Graphic and Web Design (COMP-0599)This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective. Students learn how key internet technologies, including email, websites and domain names, function at a conceptual level. Students learn and apply simple HTML coding and image preparation skills using industry standard applications. Copyright and licensing issues are addressed. Key web/mobile design concepts are introduced. Web analytics and social media are explored. Students apply what they learn through the development of a personal web presence. |
6 credit(s) | Yes | No | No |
Indigenous History (INDG-0005)In order to make sense of current issues and developments in Indigenous communities, learners need an understanding of the history of |
6 credit(s) | Yes | No | No |
Indigenous Human/Fiscal Issues (INDG-0006)This course examines some of the human resource and financial issues a financial officer may face when working in an Indigenous context. It offers participants the opportunity to acquire the essential skills and knowledge needed to fulfill one of the roles of a financial officer: that of a human resource manager. The framework for course discussions is current initiatives - both at the national and professional level - addressing issues related to the present fiscal relationship between Indigenous governments and the Canadian state, with particular attention given to issues related to accountability. |
6 credit(s) | Yes | No | No |
International Business (MKTG-0032)Prerequisite: MKTG-0044 Marketing Principles |
6 credit(s) | Yes | Yes | No |
Marketing Communications (COMM-0387)Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications |
6 credit(s) | Yes | Yes | No |
Marketing Strategy & Analysis (MKTG-0066)This course provides skills to design, develop and implement marketing strategies that create value for the business in the competitive environment. It will explore the primary issue of creating and sustaining competitive advantages in the marketplace. Students will gain knowledge from identifying opportunities and threats through the analysis of complex and unfamiliar market environment. |
6 credit(s) | Yes | No | No |
Professional Selling (MKTG-0065)Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications |
6 credit(s) | Yes | No | No |
Retail Management (MKTG-0052)This course addresses the various types of retailers and retailing strategies, such as retail logistics, store location strategies, E-commerce, vendor relations, store layout, visual merchandising, product development and strategic planning. The course assists students in developing a retail marketing plan. |
6 credit(s) | Yes | No | No |
Statistics 1 (MATH-0002)This course acquaints students with the concepts of statistical methods and theory as applied to economic and business data. It examines frequency distribution, probability, probability distribution, sampling, estimation and hypothesis testing. |
6 credit(s) | Yes | Yes | No |
Statistics 2 (MATH-0003)Prerequisite: MATH-0002 Statistics 1 |
6 credit(s) | Yes | Yes | No |
Frequently Asked Questions
When is the next program information session?
Program information sessions are completely free to attend, and we invite you to bring a guest along as well. It's a good idea to register in advance so we know you're coming.
To find the complete schedule for our program information sessions and to RSVP, visit the program information session page.
I have a Mac laptop, can I use that?
No. MAC computing devices are not compatible with Business Administration or Office Administration program software. Refer to assiniboine.net/tech for detailed information.