Overview

Become an industry specialist. Layer your previous post-secondary credential with an advanced diploma in one of business’ most creative and fast-paced fields. 

Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising. 

In our ever-connected and global world, learn about international marketing, strategic planning, social media and consumer behaviour. Enhance your critical thinking through higher-level courses and Indigenous-focused content that provides perspective on Indigenous issues within a business context. 

Experience real-world application by working with industry and community leaders. Develop skills in areas such as research, preparing communications materials, developing and implementing strategies, organizing interviews and press conferences, and coordinating events.

Find opportunities in sales, advertising, promotion, publicity, sales management, marketing management, retail management, market analysis, marketing research and new venture development.


Evening On-Campus Delivery

You can study in the Marketing advanced diploma program part-time in the evenings. Work towards your advanced diploma at your own pace. Space is limited, so inquire today!


Admissions

  • Two-year diploma or university degree

If you do not have a prior post-secondary credential, please see our Business Administration program where you can specialize in Accounting, Finance, Human Resource or Marketing.  

English is the language of instruction at Assiniboine. All applicants educated outside of Canada or in a country not on the test exempt list are expected to meet the English language proficiency requirement. See assiniboine.net/elp for more information.

Careers & Connections

Careers

Employment opportunities exist in sales, advertising, promotion, publicity, sales management, marketing management, retail management, market analysis, market research and new venture development.

Connections

Graduates of this program will receive recognition from the International Institute of Marketing Professionals (IIMP) and will be eligible to work towards their Certified Marketing Management Professional  (CMMP) accreditation. 

Assiniboine has a number of agreements with other colleges, universities and professional organizations, making it possible for students to apply credit taken at Assiniboine to programs at other institutions. For up-to-date information on agreements, visit the Articulation Agreements page.

Tools & Supplies

You benefit from industry networking and guest speakers and attend classes in computer labs, regular classrooms and lecture theatre. This program uses online learning resources and instructional resources.

Booklists are available from your school office 30 days prior to the start date of your program. Visit the Bookstore website to learn more.

Booklist:

Program Checklist:


Bring Your Own Device

Programs at Assiniboine have certain technology requirements. Students require access to computer devices at home and may be required to bring these on campus when instructed. 

For this program, students are expected to own or acquire a mobile computing device (most commonly a laptop or tablet) to bring on campus when instructed.  

Bring Your Own Device Information

Courses & Costs

To graduate with an advanced diploma in Marketing, students must successfully complete 60 academic credits. The minimum passing grade for each course is indicated on the course outline.
 

Estimated Program Costs

Tuition, fees and Students’ Association fees total approximately $3,900. Estimated cost for books and supplies is $1,140. All fees are estimated and subject to change without notice.

Estimated Program Costs (International, 2021-22)
  Credits Tuition & Related Fees Textbooks, Tools, & Supplies Estimated Total* Student Health Insurance 
Marketing (Advanced Diploma) 60 $15,110 $1,140 $16,250 $1,000 

All fees are estimated and are subject to change without notice. All international students must purchase health insurance. The college adds this fee to your student account and then sends your name and fee to the insurance provider on your behalf. This cost is in addition to the estimated total in the chart above.

 

Courses
Title Credits/CEUs Elective Distance PLAR
Applied Marketing Research (MKTG-0035)

Prerequisite: MKTG-0044 Marketing Principles, MATH-0107 Math for Business
This course provides students with the skills to conduct market research and recognize its importance to market oriented firms. Students learn how to design and develop questionnaires and the correct methodology to design a marketing project. They complete an actual marketing research project.

6 credit(s) Yes No No
Business Law (LAWG-0093)

Knowledge of laws affecting your commercial activity can help you avoid unnecessary legal and, consequently, financial liabilities. Fundamental legal principles, as well as specific commercial transactions, are discussed in this course.

6 credit(s) Yes No No
Consumer Behaviour (BUSN-0176)

Prerequisite: MKTG-0044 Marketing Principles
This course analyses the behaviours that consumers display in searching for, purchasing, using and evaluating products, services and ideas that they expect will satisfy their needs. The course examines the decision-making process involved in the allocation of resources.

6 credit(s) Yes No No
Graphic and Web Design (COMP-0599)

Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications; COMP-0597 Software Applications
This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective. Students learn how key internet technologies, including email, websites and domain names, function at a conceptual level. Students learn and apply simple HTML coding and image preparation skills using industry standard applications. Copyright and licensing issues are addressed. Key web/mobile design concepts are introduced. Web analytics and social media are explored. Students apply what they learn through the development of a personal web presence.

6 credit(s) Yes No No
Indigenous History (ABOR-0022)

In order to make sense of current issues and developments in Indigenous communities, learners need an understanding of the history of these communities and their relationships with the crown and/or state. This course gives the learner the opportunity to expand their knowledge of the history of relationships between Indigenous and non-Indigenous societies, their institutions and the unique context of these histories and the current realities and initiatives, considering Indigenous culture. While it is impossible in one course to consider the diverse Indigenous cultures and histories within Canada, this course provides an overview of the commonalities with regard to shared histories, significant events, and common core aspects of Indigenous cultures.

6 credit(s) Yes No No
Indigenous Human/Fiscal Issues (ABOR-0023)

This course examines some of the human resource and financial issues a financial officer may face when working in an Indigenous context. It offers participants the opportunity to acquire the essential skills and knowledge needed to fulfill one of the roles of a financial officer: that of a human resource manager. The framework for course discussions is current initiatives (both at the national and professional level) and addressing issues related to the present fiscal relationship between Indigenous governments and the Canadian state, with particular attention given to issues related to accountability.

6 credit(s) Yes No No
International Business (MKTG-0032)

Prerequisite: MKTG-0044 Marketing Principles
This course provides the skills required to evaluate, plan and develop international business opportunities, analyze various government programs, understand the importance of culture and customs, economic development, political environment, legal issues, currency considerations, pricing strategies etc., as they relate to the development of an international marketing plan.

6 credit(s) Yes Yes No
Marketing Communications (COMM-0387)

Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications
This course provides students with the various forms of advertising and sales promotion, including social media marketing, relating them to promotional campaigns and to an overall marketing plan.

6 credit(s) Yes Yes No
Marketing Strategy & Analysis (MKTG-0066)

This course provides skills to design, develop and implement marketing strategies that create value for the business in the competitive environment. It will explore the primary issue of creating and sustaining competitive advantages in the marketplace. Students will gain knowledge from identifying opportunities and threats through the analysis of complex and unfamiliar market environment.

6 credit(s) Yes No No
Professional Selling (MKTG-0065)

Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications
This course involves students in creating and role-playing consultative sales presentations - both business-to-business and business to person. Topics include the steps in a sales presentation as well as sales force management. Various role-play situations enable students to apply the selling principles and techniques.

6 credit(s) Yes No No
Retail Management (MKTG-0052)

Prerequisites: MKTG-0044 Marketing Principles; COMM-0006 Communications; MATH-0107 Math for Business
This course addresses the various types of retailers and retailing strategies, such as retail logistics, store location strategies, E-commerce, vendor relations, store layout, visual merchandising, product development and strategic planning. The course assists students in developing a retail marketing plan.

6 credit(s) Yes No No
Statistics 1 (MATH-0002)

Prerequisites: MATH-0107 Math for Business
This course acquaints students with the concepts of statistical methods and theory as applied to economic and business data. It examines frequency distribution, probability, probability distribution, sampling, estimation and hypothesis testing.

6 credit(s) Yes Yes No
Statistics 2 (MATH-0003)

Prerequisite: MATH-0002 Statistics 1
This course is a continuation of the concepts introduced in Statistics 1 and includes advanced topics such as hypothesis testing, regression, correlation, time series, statistical decision theory and linear programming.

6 credit(s) Yes Yes No

Fast Facts

Frequently Asked Questions

When is the next program information session?

Program information sessions are completely free to attend, and we invite you to bring a guest along as well. It's a good idea to register in advance so we know you're coming.

To find the complete schedule for our program information sessions and to RSVP, visit the program information session page.