Overview

Assiniboine’s eight-month Marketing advanced diploma program prepares graduates to work in industries such as media, public relations, communications, event planning and advertising. 

Graduates are employed by corporate, non-profit, and charitable organizations. 

Program Learning Outcomes 

  • Critical Thinking and Knowledge: students will be able to use core specialization knowledge in solving business problems. 
  • Ethical Perspective and Social Responsibility: students will be able to identify organizational activities to reduce unethical behaviour. 
  • Collaboration: students will be able to work effectively in diverse teams, supporting team performance to achieve organizational goals. 
  • Communication: students will be able to present effective business communications in a variety of formats. 
  • Business Strategy: students will be able to strategize to plan for changes in business. 

Examples of what graduates from this program can do: 

  • Prepare communications materials. 
  • Develop and implement strategies. 
  • Organize interviews and press conferences. 
  • Coordinate events. 

Success Factors 

You might be a good fit for this program if you would enjoy: 

  • Generating new ideas and innovative solutions.  
  • Thinking creatively and strategically. 
  • Using data and analytics to make informed decisions.  
  • Delivering impactful presentations. 
  • Building relationships with clients and collaborating with team members. 
  • Keeping up with emerging trends, technologies, and consumer preferences. Flexibility allows marketers to adjust strategies and tactics to stay relevant and effectively respond to market shifts. 

The industry and program environment require individuals to: 

  • Have excellent written and verbal communication skills to effectively communicate with clients, colleagues, and stakeholders. 
  • Think analytically and critically in order to make informed decisions that will benefit the organization. 
  • Be adaptable to new changes and trends in the industry and be able to adjust their work accordingly. 
  • Manage their time effectively and prioritize tasks to meet deadlines. 
  • Lead teams and manage projects effectively to ensure organizational success. 
  • Uphold ethical and moral standards while conducting business and making decisions. 
  • Have a good understanding of technology and be able to utilize it in their work to streamline processes and increase efficiency. 
  • Possess a good understanding of financial management and be able to make financial decisions that benefit the organization. 
  • Have excellent customer service skills to provide quality service and maintain positive relationships with clients.

Elevate Awards

Full-Tuition Awards Available!

The Elevate Award is a full-tuition award that supports university or college graduates looking to enhance their professional skill sets by pursuing an advanced diploma program. Up to 20 full-tuition Elevate awards are granted annually to domestic students (Canadian citizens and Permanent Residents). Awards are limited; apply to the program today!

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Admissions

  • Two-year diploma or university degree

Prior to starting this program, it is recommended that you take an introductory course in Marketing (for example, MKTG-0044 Marketing Principles). 

If you do not have a prior post-secondary credential, please see our Business Administration program where you can specialize in Accounting, Finance, Human Resource Management or Marketing.  

English is the language of instruction at Assiniboine. All applicants educated outside of Canada or in a country not on the test exempt list must meet the English language proficiency requirement. See assiniboine.net/elp for more information. IELTS score of 6.0 with no subscore less than 5.5 or equivalent is acceptable for this program.

International Applicants

If you are an international applicant, please read our Helpful Information for International Students prior to applying to this program.

Careers & Connections

Career Opportunities

  • Sales
  • Advertising
  • Promotion
  • Publicity
  • Sales management
  • Marketing management
  • Retail management
  • Market analysis
  • Market research
  • New venture development
  • Social media
  • Communications

Connections

Assiniboine has a number of agreements with other colleges, universities and professional organizations, making it possible for students to apply credit taken at Assiniboine to programs at other institutions. For up-to-date information on agreements, visit the Articulation Agreements page.

Tools & Supplies

You benefit from industry networking and guest speakers and attend classes in computer labs, regular classrooms and lecture theatre. This program uses online learning resources and instructional resources.

Booklists are available from your school office 30 days prior to the start date of your program. Visit the Bookstore website to learn more.

Program Checklist and Textbooks/Supplies

    Technology Requirements

    Students in this program are required to bring their own laptop for use on-campus. The laptop must meet the technical needs outlined by the program. MAC computing devices are not compatible with program software. Refer to assiniboine.net/tech for detailed information.

    Courses & Costs

    Costs

    Estimated Program Costs (Domestic students)
      Credits Tuition Course fees Students' Association fees (Inc Health Premium) Estimated textbooks, tools and supplies
    Marketing Advanced Diploma 60 $3,400 $690 $470 $1,770

    All fees are estimated and subject to change without notice.

    Estimated Program Costs (International students)
      Credits Tuition Course Fees Students' Association fees (Inc Health Premium) Required Health Insurance Textbooks, Tools, & Supplies
    Marketing Advanced Diploma 60 $15,270 $690 $470 $750 $1,770

    All fees are estimated and are subject to change without notice. All international students must purchase health insurance. The college adds this fee to your student account and then sends your name and fee to the insurance provider on your behalf.

    Courses

    To graduate with an advanced diploma in Marketing, students must successfully complete 60 academic credits. The minimum passing grade for each course is indicated on the course outline. Course offerings are subject to change and may vary by intake. 

    Courses
    Title Credits/CEUs Elective Distance PLAR
    Advanced Software (COMP-0598)

    Prerequisite: COMP-0597 Software Applications
    In this course, students learn to use software to store and prepare data for analysis in a variety of business situations. Students begin by learning to use various tools and features to improve the analytical capability of their spreadsheets. They also learn when to use a spreadsheet and when it is more appropriate to utilize a database. Students learn how to create relational databases to store data effectively, as well as how to extract data in the form of queries and reports. Students use Excel to perform metrics and analysis using real business examples. Use of database software for data mining and analysis purposes will add knowledge, skills and abilities related to business intelligence and meeting organizational objectives.

    6 credit(s) Yes No No
    Applied Marketing Research (MKTG-0035)

    Prerequisite: MKTG-0044 Marketing Principles, MATH-0107 Math for Business
    This course provides students with the skills to conduct market research and recognize its importance to market oriented firms. Students learn how to design and develop questionnaires and the correct methodology to design a marketing project. They complete an actual marketing research project.

    6 credit(s) Yes No No
    Business Law (LAWG-0093)

    Knowledge of laws affecting your commercial activity can help you avoid unnecessary legal and, consequently, financial liabilities. Fundamental legal principles, as well as specific commercial transactions, are discussed in this course.

    6 credit(s) Yes Yes No
    Canadian Business and Society (BUSN-0166)

    Students explore the complex business environment and the relationships organizations have with civil society, the natural environment and each other. Through this examination, students learn that ethical decision-making is critical to the successful management of any organization. Topics include changing economic, political, social and cultural forces and their influences on business and society; the continuum of socially responsible management and ethical business practices; and the challenges and opportunities that influence where an organization fits on the continuum. Special attention is given to Indigenous history and developments.

    6 credit(s) Yes Yes No
    Consumer Behaviour (BUSN-0176)

    Prerequisite: MKTG-0044 Marketing Principles
    This course analyses the behaviours that consumers display in searching for, purchasing, using and evaluating products, services and ideas that they expect will satisfy their needs. The course examines the decision-making process involved in the allocation of resources.

    6 credit(s) Yes No No
    Graphic and Web Design (COMP-0599)

    This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective. Students learn how key internet technologies, including email, websites and domain names, function at a conceptual level. Students learn and apply simple HTML coding and image preparation skills using industry standard applications. Copyright and licensing issues are addressed. Key web/mobile design concepts are introduced. Web analytics and social media are explored. Students apply what they learn through the development of a personal web presence.

    6 credit(s) Yes No No
    Indigenous History (INDG-0005)

    In order to make sense of current issues and developments in Indigenous communities, learners need an understanding of the history of
    these communities and their relationships with the crown and/or state. This course gives the learner the opportunity to expand their knowledge of the history of relationships between Indigenous and Non-Indigenous societies, their institutions and the unique context of these histories and the current realities and initiatives, considering Indigenous culture. While it is impossible in one course to consider the diverse Indigenous cultures and histories within Canada, this course provides an overview of the commonalities with regard to shared
    histories, significant events, and common core aspects of Indigenous cultures.

    6 credit(s) Yes No No
    Indigenous Human/Fiscal Issues (INDG-0006)

    This course examines some of the human resource and financial issues a financial officer may face when working in an Indigenous context. It offers participants the opportunity to acquire the essential skills and knowledge needed to fulfill one of the roles of a financial officer: that of a human resource manager. The framework for course discussions is current initiatives - both at the national and professional level - addressing issues related to the present fiscal relationship between Indigenous governments and the Canadian state, with particular attention given to issues related to accountability.

    6 credit(s) Yes No No
    International Business (MKTG-0032)

    Prerequisite: MKTG-0044 Marketing Principles
    This course provides the skills required to evaluate, plan and develop international business opportunities, analyze various government programs, understand the importance of culture and customs, economic development, political environment, legal issues, currency considerations, pricing strategies etc., as they relate to the development of an international marketing plan.

    6 credit(s) Yes Yes No
    Marketing Communications (COMM-0387)

    Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications
    This course provides students with the various forms of advertising and sales promotion, including social media marketing, relating them to promotional campaigns and to an overall marketing plan.

    6 credit(s) Yes Yes No
    Marketing Strategy & Analysis (MKTG-0066)

    This course provides skills to design, develop and implement marketing strategies that create value for the business in the competitive environment. It will explore the primary issue of creating and sustaining competitive advantages in the marketplace. Students will gain knowledge from identifying opportunities and threats through the analysis of complex and unfamiliar market environment.

    6 credit(s) Yes No No
    Professional Selling (MKTG-0065)

    Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications
    This course involves students in creating and role-playing consultative sales presentations - both business-to-business and business to person. Topics include the steps in a sales presentation as well as sales force management. Various role-play situations enable students to apply the selling principles and techniques.

    6 credit(s) Yes No No
    Retail Management (MKTG-0052)

    This course addresses the various types of retailers and retailing strategies, such as retail logistics, store location strategies, E-commerce, vendor relations, store layout, visual merchandising, product development and strategic planning. The course assists students in developing a retail marketing plan.

    6 credit(s) Yes No No
    Statistics 1 (MATH-0002)

    This course acquaints students with the concepts of statistical methods and theory as applied to economic and business data. It examines frequency distribution, probability, probability distribution, sampling, estimation and hypothesis testing.

    6 credit(s) Yes Yes No
    Statistics 2 (MATH-0003)

    Prerequisite: MATH-0002 Statistics 1
    This course is a continuation of the concepts introduced in Statistics 1 and includes advanced topics such as hypothesis testing, regression, correlation, time series, statistical decision theory and linear programming.

    6 credit(s) Yes Yes No

    Fast Facts

    Frequently Asked Questions

    When is the next program information session?

    Program information sessions are completely free to attend, and we invite you to bring a guest along as well. It's a good idea to register in advance so we know you're coming.

    To find the complete schedule for our program information sessions and to RSVP, visit the program information session page.

    I have a Mac laptop, can I use that?

    No. MAC computing devices are not compatible with Business Administration or Office Administration program software. Refer to assiniboine.net/tech for detailed information.