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Overview
Become an industry specialist. Layer your previous post-secondary credential with an advanced diploma in one of business’ most creative and fast-paced fields.
Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising.
In our ever-connected and global world, learn about international marketing, strategic planning, social media and consumer behaviour. Enhance your critical thinking through higher-level courses and Indigenous-focused content that provides perspective on Indigenous issues within a business context.
Experience real-world application by working with industry and community leaders. Develop skills in areas such as research, preparing communications materials, developing and implementing strategies, organizing interviews and press conferences, and coordinating events. Find opportunities in sales, advertising, promotion, publicity, sales management, marketing management, retail management, market analysis, marketing research and new venture development.
Admissions
- Two-year diploma or university degree
If you do not have a prior post-secondary credential, please see our Business Administration program where you can specialize in Accounting, Finance, Human Resource Management or Marketing.
English is the language of instruction at Assiniboine. All applicants educated outside of Canada or in a country not on the test exempt list must meet the English language proficiency requirement. See assiniboine.net/elp for more information. IELTS score of 6.0 with no subscore less than 5.5 or equivalent is acceptable for this program.
Careers & Connections
Careers
Employment opportunities exist in sales, advertising, promotion, publicity, sales management, marketing management, retail management, market analysis, market research and new venture development.
Connections
Graduates of this program will receive recognition from the International Institute of Marketing Professionals (IIMP) and will be eligible to work towards their Certified Marketing Management Professional (CMMP) accreditation.
Assiniboine has a number of agreements with other colleges, universities and professional organizations, making it possible for students to apply credit taken at Assiniboine to programs at other institutions. For up-to-date information on agreements, visit the Articulation Agreements page.
Tools & Supplies
You benefit from industry networking and guest speakers and attend classes in computer labs, regular classrooms and lecture theatre. This program uses online learning resources and instructional resources.
Booklists are available from your school office 30 days prior to the start date of your program. Visit the Bookstore website to learn more.
Booklist:
Program Checklist:
Bring Your Own Device
Programs at Assiniboine have certain technology requirements. Students require access to computer devices at home and may be required to bring these on campus when instructed.
For this program, students are expected to own or acquire a mobile computing device (most commonly a laptop or tablet) to bring on campus when instructed.
Courses & Costs
To graduate with an advanced diploma in Marketing, students must successfully complete 60 academic credits. The minimum passing grade for each course is indicated on the course outline.
Estimated Program Costs
Tuition, fees and Students’ Association fees total approximately $3,900. Estimated cost for books and supplies is $1,140. All fees are estimated and subject to change without notice.
Estimated Program Costs (International, 2021-22)
| Credits | Tuition & Related Fees | Textbooks, Tools, & Supplies | Student Health Insurance | |
|---|---|---|---|---|
| Marketing (Advanced Diploma) | 60 | $15,110 | $1,140 | $1,000 |
All fees are estimated and are subject to change without notice. All international students must purchase health insurance. The college adds this fee to your student account and then sends your name and fee to the insurance provider on your behalf.
Courses
| Title | Credits/CEUs | Elective | Distance | PLAR |
|---|---|---|---|---|
Applied Marketing Research (MKTG-0035)Prerequisite: MKTG-0044 Marketing Principles, MATH-0107 Math for Business |
6 credit(s) | Yes | No | No |
Business Law (LAWG-0093)Knowledge of laws affecting your commercial activity can help you avoid unnecessary legal and, consequently, financial liabilities. Fundamental legal principles, as well as specific commercial transactions, are discussed in this course. |
6 credit(s) | Yes | No | No |
Consumer Behaviour (BUSN-0176)Prerequisite: MKTG-0044 Marketing Principles |
6 credit(s) | Yes | No | No |
Graphic and Web Design (COMP-0599)Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications; COMP-0597 Software Applications |
6 credit(s) | Yes | No | No |
Indigenous History (ABOR-0022)In order to make sense of current issues and developments in Indigenous communities, learners need an understanding of the history of these communities and their relationships with the crown and/or state. This course gives the learner the opportunity to expand their knowledge of the history of relationships between Indigenous and non-Indigenous societies, their institutions and the unique context of these histories and the current realities and initiatives, considering Indigenous culture. While it is impossible in one course to consider the diverse Indigenous cultures and histories within Canada, this course provides an overview of the commonalities with regard to shared histories, significant events, and common core aspects of Indigenous cultures. |
6 credit(s) | Yes | No | No |
Indigenous Human/Fiscal Issues (ABOR-0023)This course examines some of the human resource and financial issues a financial officer may face when working in an Indigenous context. It offers participants the opportunity to acquire the essential skills and knowledge needed to fulfill one of the roles of a financial officer: that of a human resource manager. The framework for course discussions is current initiatives (both at the national and professional level) and addressing issues related to the present fiscal relationship between Indigenous governments and the Canadian state, with particular attention given to issues related to accountability. |
6 credit(s) | Yes | No | No |
International Business (MKTG-0032)Prerequisite: MKTG-0044 Marketing Principles |
6 credit(s) | Yes | Yes | No |
Marketing Communications (COMM-0387)Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications |
6 credit(s) | Yes | Yes | No |
Marketing Strategy & Analysis (MKTG-0066)This course provides skills to design, develop and implement marketing strategies that create value for the business in the competitive environment. It will explore the primary issue of creating and sustaining competitive advantages in the marketplace. Students will gain knowledge from identifying opportunities and threats through the analysis of complex and unfamiliar market environment. |
6 credit(s) | Yes | No | No |
Professional Selling (MKTG-0065)Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications |
6 credit(s) | Yes | No | No |
Retail Management (MKTG-0052)Prerequisites: MKTG-0044 Marketing Principles; COMM-0006 Communications; MATH-0107 Math for Business |
6 credit(s) | Yes | No | No |
Statistics 1 (MATH-0002)Prerequisites: MATH-0107 Math for Business |
6 credit(s) | Yes | Yes | No |
Statistics 2 (MATH-0003)Prerequisite: MATH-0002 Statistics 1 |
6 credit(s) | Yes | Yes | No |