Overview

Assiniboine’s two-year Media and Communication diploma program prepares graduates for a career in television, radio or film. 

Media and communications graduates who specialize in television, radio, or film can work in a variety of roles in these industries. They may be involved in the creative process of producing television shows, films, or radio programs, such as writing scripts, directing, or editing footage. Alternatively, they may work in technical roles, such as operating cameras, sound equipment, or editing software. Media and communications graduates may also work in marketing, advertising, or public relations roles, promoting and distributing media content to audiences. The specific job opportunities for media and communications graduates in television, radio, or film may vary depending on their area of expertise, experience, and industry trends. 

Program Learning Outcomes 

  • Perform technical skills including camera operation, audio recording, lighting, editing and post-production for television, radio, film, digital, and audio content creation. 
  • Develop and execute effective storytelling techniques. 
  • Analyze audience and client needs in order to develop content that is relevant and engaging to their intended demographic. 
  • Communicate and collaborate creatively, meaningfully, and respectfully with team members. 
  • Apply critical thinking and problem-solving skills to independently address challenges and develop solutions in a fast-paced media environment. 
  • Complete work to meet industry standards and best practices, including legal and ethical considerations and social responsibility. 
  • Maintain professionalism, attention to detail and quality of work under tight deadlines and in a fast-paced environment. 
  • Adapt to changing technologies and trends, demonstrating a willingness to learn and grow as a professional in a dynamic and evolving industry. 

Examples of what graduates from this program can do: 

  • Produce, write, and develop compelling narratives for various audiovisual mediums including television, radio, film, podcasts, social media, documentaries, and digital platforms. 
  • Conduct research, gather information and verify facts to create compelling news and story content. 
  • Conduct interviews with subjects and produce content including news/sports/entertainment stories for broadcast and digital media. 
  • Use technical skills to write, shoot, edit, record, and produce high-quality content for broadcast and digital platforms. 
  • Collaborate with team members to create and produce live broadcasts, live event coverage, programs, and documentaries. 
  • Develop creative and feasible ideas for multimedia production using a range of tools and technologies. 
  • Work with clients to produce sponsored content or brand-specific media products. 
  • Set-up, operate, troubleshoot and maintain media equipment for optimal performance. 
  • Attend places and events to meet people, and conduct interviews to produce stories relevant to the local community. 

Success Factors 

You might be a good fit for this program if you would enjoy: 

  • Being curious about the world and eager to learn.  
  • Talking to people and learning their stories. 
  • Creating and sharing audio, video and written content. 
  • Learning and playing with new technology and equipment.  
  • Working as part of a creative team. 

A valid driver’s license and access to a vehicle is strongly recommended given the potential need to travel for practicum placement. 

The industry and program environment require individuals to: 

  • Be reliable, punctual, and regularly attend work. 
  • Communicate effectively with team members and clients. 
  • Work a variety of shifts, including nights, evenings and weekends. 
  • Continually seek and be open to feedback and critiques. 
  • Listen to direction and act on that accordingly. 
  • Maintain professionalism, attention to detail and quality of work under tight deadlines and in a fast-paced environment. 
  • Manage projects and time effectively, meeting deadlines and delivering work within industry standards and best practices. 
  • Perform static tasks, such as sitting and using a computer. 
  • Perform physical tasks, such as operating and maintaining equipment of various sizes in a variety of environments. 
  • Use and keep up to date with changes in technology, and be willing to continuously learn and adapt. 
  • Work in a collaborative team environment or independently as the situation requires. 
  • Take ownership of your work and be accountable for meeting deadlines, communicating progress, and solving problems independently as they arise. 

Admissions

  •  A complete Manitoba Grade 12 or equivalent
  • English 40G/40S or equivalent with a minimum mark of 65%

English is the language of instruction at Assiniboine. All applicants educated outside of Canada or in a country not on the test exempt list are expected to meet the English language proficiency requirement. See assiniboine.net/elp for more information. 

International Applicants

If you are an international applicant, please read our Helpful Information for International Applicants prior to applying to this program.

Careers & Connections

Career Opportunities

  • Media production houses
  • News outlets
  • Film companies
  • Radio
  • Stations
  • In-house production teams of large companies
  • Audiovisual companies
  • Live event venues
  • Entrepreneurs
  • Freelance

Connections

Assiniboine has a number of agreements with other colleges, universities and professional organizations, making it possible for students to apply credit taken at Assiniboine to programs at other institutions. For up-to-date information on agreements, visit assiniboine.net/registrar.

Tools & Supplies

Booklists are available from your school office 30 days prior to the start date of your program. The most current textbook info for the spring and summer terms are available on the Bookstore website.

Program Checklist and Textbooks/Supplies

Technology Requirements

Students in this program are required to bring their own laptop for use on-campus. The laptop must meet the technical needs outlined by the program. Refer to assiniboine.net/tech, Creative Media programs for detailed information. 

Courses & Costs

Costs

Estimated Program Costs (Domestic students)
  Credits Tuition Course fees Students' Association fees (Inc Health Premium) Estimated textbooks, tools and supplies
Media and Communications (YR 1) 60 $3,450 $1,690 $470 $4,560
Media and Communications (YR 2) 61 $3,450 $1,730 $470 $480

All fees are estimated and subject to change without notice.

Estimated Program Costs (International students)
  Credits Tuition Course Fees Students' Association fees (Inc Health Premium) Required Health Insurance Textbooks, Tools, & Supplies
Media and Communications (YR 1) 60 $15,530 $1,690 $470 $750 $4,560
Media and Communications (YR 2) 61 $15,530 $1,730 $470 $750 $480

All fees are estimated and are subject to change without notice. All international students must purchase health insurance. The college adds this fee to your student account and then sends your name and fee to the insurance provider on your behalf.

Courses

To graduate with a Media and Communications diploma, students must successfully complete 120 academic credits and 1 practical credit. The minimum passing grade for each course is indicated on the course outline. Course offerings are subject to change and may vary by intake.

Year One Courses
Title Credits/CEUs Elective Distance PLAR
College Foundations (PEDV-0356)

This course improves students’ ability to navigate the college experience and environment, including student's rights, roles, and responsibilities. In this course, students reflect on their skills, attitudes, and expectations and develop learning strategies to help them to become successful, resilient, and self-directed learners. The course covers topics such as success in online learning, time management strategies, learning strategies, assessment taking strategies, academic integrity, information and digital literacy, and wellness, among others. It integrates elements of student orientation.

0 credit(s) No No No
Digital Audio & Radio 1 (MEDP-0083)

This course introduces students to essential audio theory while orienting them to audio equipment used to create audio content for multiple platforms. The focus is on acquisition and editing of professional quality audio for basic single-waveform and multitrack projects. A portion of this course is also dedicated to the rules and regulations of radio broadcasting in Canada and on-air performance techniques.

6 credit(s) No No No
Digital Audio & Radio 2 (MEDP-0084)

Prerequisite: MEDP-0083 Digital Audio & Radio 1
This course continues the study of audio production techniques. Areas covered include advanced multi-track recording and mixing, advanced digital audio production techniques and advanced digital audio workstation editing. Emphasis on the Sound Design for scripted and factual podcasts as well as basic music track production is covered here. Advanced signal processing techniques are introduced in order to sweeten audio for broadcast and video productions. A portion of this course is dedicated giving students a comprehensive understanding of radio broadcast consoles and radio automation software. Students practice their on-air performance skills from Digital Audio and Radio 1.

6 credit(s) No No No
Digital Toolkit 1 (COMP-0617)

This course provides an introduction and overview of the industry standard software tools used to create and distribute media content. Students select appropriate strategies and tools to develop digital content. Best practices in production collaboration & management methods are emphasised. The art and craft of photography is introduced here along with the techniques required to acquire technically correct and aesthetically pleasing photographs. Students gain skills in the foundation of still image post production techniques.

6 credit(s) No No No
Digital Toolkit 2 (COMP-0618)

Prerequisite: COMP-0617 Digital Toolkit 1
Students build on their skills to develop visual content that reflects themes and concepts, and that is technically well crafted through applied practice and critique. In this course, students also develop technical requirements and skills needed to produce supporting and stand-alone graphic elements for media productions. Advanced techniques in photography are be explored, like: studio portraiture and studio lighting, as well as the post production of these images to meet industry standards for delivery to multiple platforms.

6 credit(s) No No No
Digital Video (MEDP-0086)

This course prepares students for the challenges of pre-producing, filming and editing video productions. Focus is on the professional details and fundamental skills necessary to successfully acquire, sequence and presentation video for multiple delivery methods. Students recall and use video production terminology to communicate effectively as members of a production team. Students demonstrate best practices in the use of camera, lighting and video monitor systems and evaluate video productions and production values according to industry standards. Students identify and describe the underlying technical theory and the functions of basic equipment used in video production facilities/studios. Students master finished video productions for a variety of delivery methods.

6 credit(s) No No No
Film and Factual 1 (MEDP-0087)

Prerequisite: MEDP-0086 Digital Video
This course provides a foundation in Film and Television scripted and long-form factual (documentary, lifestyle productions) production; from content screenings where film and television narrative craft, style, form and structure are discussed to the study and practice of crew departments, crew roles and positions are covered. Writing for scripted production is introduced and practiced and this foundation course also provides the cinematography, sound recording and editing skills required to acquire and edit technically correct and aesthetically pleasing video and audio for scripted and long-form factual productions.

6 credit(s) No No No
Multiplatform Journalism 1 (MEDP-0111)

Prerequisite: COMM-0398 Storytelling
Students wanting success in the modern media industry must be able to prepare and publish content across a wide variety of platforms. This course provides students with the particular tools and skills needed to prepare and distribute online, audio, and visual content. Students further develop the ability to use research to produce factual content rich in detail and substance. Students explore cultural competencies and how they may affect ethics in journalism.

6 credit(s) No No No
Production Lab (MEDP-0093)

This course allows for specific training on specialized equipment with a rotating schedule. Students receive instruction in smaller groups on industry-standard equipment and software such as cameras, audio boards, microphones, audio equipment set-up, radio automation software, etc.

6 credit(s) No No No
Storytelling (COMM-0398)

Since before the birth of civilization, human beings have used stories to understand and explain the world. Today, stories are incorporated into many forms of informational communication including podcasts, documentaries, news and sports reporting, and so on. This course provides students with the foundational skills to craft original, compelling, and informative stories. This course also exposes students to aspects of indigeneity by exploring the history and importance of oral storytelling.

6 credit(s) No No No
Unscripted Video Production 1 (MEDP-0094)

Prerequisite: MEDP-0086 Digital Video
This course provides students with an entry-level skill set in workflows and best practices required to produce unscripted live and live-to-record content. Students work as members of a production team to produce a range of multi-camera projects and single camera projects. Learners engage as playback operators, graphics operators, audio assistants, camera operators and production assistants and other field production, studio or control room crew positions. Students learn the basics of multi-camera theory, production systems and technology and develop skills through hands-on practical application of technique. Teamwork, terminology, workflows and practical application are essential elements of this course that enables students to perform duties as members of a multi-camera production crew.

6 credit(s) No No No
Year Two Courses
Title Credits/CEUs Elective Distance PLAR
Advanced Digital Audio (MEDP-0113)

Prerequisite: MEDP-0086 Digital Audio & Radio 3
This advanced course provides additional skill sets in professional live sound reinforcement. Students study and practice the art and craft of microphone and loudspeaker placement, audio mixing and signal processing for live sound reinforcement applications. Advanced signal flow and equipment coordination are emphasized. Students examine an overview of what running a live sound small business entails.

6 credit(s) Yes No No
Advanced Journalism (MEDP-0114)

Prerequisites: MEDP-0086 Digital Video, MEDP-0112 Multiplatform Journalism 2
The economics of the news business combined with the miniaturization of technical equipment have created new challenges and opportunities for the acquisition of video. The aim of visual journalism is to make the complicated easier to understand, giving background, context and insight. This course builds on the skills and knowledge of earlier courses to develop students’ abilities to think about, develop and deliver impactful visual stories using their own knowledge and technical resources. Students enhance their use of still cameras, video cameras and audio equipment as tools for communication in a mobile multimedia and social environment. In this course, students develop the skills and creativity to engage and inform audiences through insightful, compelling and shareable visual journalism.

6 credit(s) Yes No No
Advanced Radio (MEDP-0081)

Prerequisite: MEDP-0085 Digital Audio & Radio 3
Corequisite: MEDP-0082 Capstone
This advanced course provides students with additional skill sets in radio broadcasting, including: planning and executing station promotions, programming music and daily logs, and broadcasting live-on-location. Students hone their decision-making skills as they prepare their demo reels for industry and choose music for airplay.

6 credit(s) Yes No No
Business Marketing & Branding (BUSN-0193)

This course gives students an understanding of basic small business practices. In the era of the gig economy, it is essential that students have practical entrepreneurship skills. Students engage in business communications such as production proposals, formal letter writing, small production budgets, tracking production hours, costing of rentals or capital expenditures and follow established invoicing practices. They become familiar with the forms of small business and what is entailed in establishing their own small enterprise. They work on developing a brand for their business operation and learn about the various ways they can market themselves.

6 credit(s) No No No
Capstone (MEDP-0082)

Prequisites: MEDP-0088 Film and Factual 2, MEDP-0112 Multiplatform Journalism 2, MEDP-0085 Digital Audio and Radio 3, COMP-0619 Digital Toolkit 3, MEDP-0095 Unscripted Video Production 2
The course allows students to envision, design and produce a client-driven project integrating skills, knowledge, and judgements from their past courses and current elective. Students hone their skills in pitching ideas and learn strategies for managing big projects. Capstone is driven by students' elective choice.

18 credit(s) No No No
Digital Audio & Radio 3 (MEDP-0085)

Prerequisite: MEDP-0084 Digital Audio & Radio 2
Music track recording and mixing, and live sound reinforcement are taught in this class. Students study the correct microphone placement techniques required to record a variety of musical instruments to meet industry standards. Advanced signal processing and advanced music track mixing techniques are covered. An overview of live sound reinforcement is introduced here. A portion of the course is also dedicated to honing further skill sets in radio broadcasting. Students host two-person shows, and gain knowledge in using social media as a tool for listener engagement.

6 credit(s) No No No
Digital Toolkit 3 (COMP-0619)

Prerequisite: COMP-0618 Digital Toolkit 2
Students further refine their technical skills in creating visual content for a range of distribution platforms, purposes, and audiences. Emphasis is placed on creating industry-quality assets to support media productions. Additional skill sets in the art and craft of photography, like: on-location portrait, landscape, event, corporate client, sports and advanced studio portrait photography are studied and practiced.

6 credit(s) No No No
Film and Factual 2 (MEDP-0088)

Prerequisite: MEDP-0087 Film and Factual 1
This course provides students with an advanced skill set in workflows and best practices required to produce scripted and long-form factual content. Both large-crew scripted and small-crew, long-form factual (documentary, lifestyle productions) workflows and techniques are the emphasis here. While studies in writing, cinematography, sound recording and editing continue to the advanced level, skill sets required to excel in the grip, lighting and locations departments are also included. Students explore the fundamentals of directing and producing for scripted and long-form factual productions.

6 credit(s) No No No
Film and Factual Production (MEDP-0089)

Prerequisite: MEDP-0088 Film and Factual 2
This advanced course provides additional skill sets in grip, lighting, cinematography, sound, locations, post-production, directing and writing. Fine tuning and the advancement of skills will be the emphasis here. Students study an overview of what producing a film or long-form factual production entails. Students learn how to pitch ideas, produce budgets and access Manitoba Film and Music tax credits. They also thoroughly examine the tools and concepts required to excel in the creative economy as freelancers and entrepreneurs.

6 credit(s) Yes No No
Live Multi-Cam (MEDP-0090)

Prerequisites: MEDP-0086 Digital Video, MEDP-0095 Unscripted Video Production 2
Corequisite: MEDP-0082 Capstone
This advanced course provides students with additional skill sets in live multi-camera production. The course build upon the skills developed in Unscripted Video 1 and 2. Students develop leadership skills and provide direction to student crews on a range of multi-camera projects. They serve as senior producers, directors, technical directors and team leads. They develop advanced skills in the operation and configuration of production systems.

6 credit(s) Yes No No
Multiplatform Journalism 2 (MEDP-0112)

Prerequisite: MEDP-0111 Multiplatform Journalism 1
Journalism is about finding and sharing the stories of people in our communities -local, national and global. In this course, students apply the skills learned in Storytelling and Digital Journalism 1, seeking out those stories mostly unexplored by the mainstream media. These stories may be considered investigative. Perhaps they concern hidden secrets or maybe these are stories concealed by systemic class and/or racial pressures. There are many stories waiting to be told simply because nobody asked the right questions. Students are mentored in finding and

6 credit(s) No No No
Photography & Cinematography (MEDP-0115)

Prerequisite: COMP-0619 Digital Toolkit 3
Corequisite: MEDP-0082 Capstone
This advanced course provides additional skill sets in photography and sill image acquisition. Fine tuning and the advancement of skills in studio and on location portrait, event, corporate and landscape photography and still image post-production will be the emphasis here. Students examine a thorough overview of what running a small, photography business entails

6 credit(s) Yes No No
Practicum - MDCOM (PRAC-0294)

Prerequisites: Cumulative weighted grade point average (CWGPA) of 2.0 or greater, MEDP-0082 Capstone
Eligible students are assigned to an unpaid position for 320 hours to gain experience in a related industry firm. The work practicum is subject to prior approval of and monitoring by a faculty member. Placements are designed to complement the training and experience level achieved by the student. Credit is based on successful completion of the work practicum plus submission of evaluation by the employer. Work experience acquired prior to registration in the program is not eligible for this credit.

1 credit(s) No No No
Unscripted Video Production 2 (MEDP-0095)

Prerequisite: MEDP-0094 Unscripted Video Production 1
This course provides students with advanced skill sets in workflows and best practices required to produce unscripted live and live-to-record content for a range of different types of content. This course builds upon the fundamentals of live production learned in Unscripted Video Production 1. Students engage as producers, directors, technical directors, audio engineers, and serve as senior members of a production crew. Students develop advanced skill sets in multi-camera production through hands-on practical application of technique. Team leadership, production management and the use of advanced production systems are essential elements of this course that enables students to perform duties as leaders and senior members of a multi-camera production crew.

6 credit(s) No No No

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