Marketing and Events Coordinator

JOB TITLE: Marketing & Events Coordinator
LOCATION: Daly House Museum, Brandon, Manitoba
START DATE: May 17, 2022
END DATE: March 31, 2023
LANGUAGE(S) OF WORK: English (A second language would be an asset)
WAGE: $17.00/hour
HOURS: 30 hours/ week, including some evenings, Saturdays and/or Sundays
DALY HOUSE MUSEUM VISION STATEMENT
Inspiring enthusiasm about our community’s heritage and culture
Daly House Museum is in a process of growth and renewal. We are seeking an enthusiastic, dedicated, and well-organized Marketing and Events Coordinator to join us to organize, manage, and promote our programs, events, exhibits, and garden to the local community. We are seeking a bright, engaging voice for the Museum who loves teamwork, interacting with the public and partners, in a fun filled, collaborative Museum environment. The ideal candidate will be able to creatively envision and deliver a new audience program for the Daly House and expand our influence and value to the community through marketing and engagement.

Marketing & Audience Development Duties
- Grow and engage our visitors and other audience members through effective management of public relations and communication strategies, with an emphasis on digital and online platforms.
- Coordinate audience evaluation initiatives to determine effective marketing strategies and assist in the planning of an Audience Development Plan for the Museum
- Promote donor, member, and/or volunteer contributions and opportunities with in the community
- Build meaningful relationships in the community including local hospitality and other business relationships to encourage visitors, donors, members, and/or volunteers
- Develop new donor, member, and/or volunteer recognition and behind the scenes events
- Responsible for updating and distributing our marketing materials, such as posters, rack cards, banners, flyers etc.
Marketing & Publicity Duties
- Work with staff, members, and volunteers on the formation of story pitches, branding and advertising for print and online marketing
- Maintaining and updating the museum’s website and online platforms including posting museum events and scheduling and posting content for social media and website.
- Assist representing the museum to community organizations such as galleries, senior centers, colleges, universities, non-profits, media business, and tourism, historical, cultural, and governmental organizations as part of an outreach strategy and communications plan, with a goal of building relationships to increase awareness of and visitors to the museum.
- Enhance access, vicinity, and awareness of the Museum and Archives through event coordination, the development of promotional materials, and active involvement in community outreach events.
Museum Events & Program Duties
- Assist in the development and delivery of public programs and events to attract a diverse variety of visitors
- Develop outreach strategies to increase attendance for events and boost donor and/or member numbers by upselling at events
- Plan, organize, and deliver special events, including booking, scheduling, and other details such as invitations, publicity, set-up and breakdown, food, beverage, and entertainment for fundraising, member and volunteer appreciation events, and garden rentals.
- Assist in the development and management of events and marketing budgets
- Assist in the promotion of the Victorian Garden as a rental venue
- Undertake research related to events and demographics, and propose such events to the Museum Leadership Team.
- Analyze event data and audience trends to reach annual audience goals