Digital Marketing Specialist

Job Duties/Competencies:
• Work collaboratively with the team to implement and execute our digital marketing strategies;
• Develop, plan, and execute paid digital marketing strategies and initiatives, including paid social media, search, and display advertising campaigns;
• Build digital engagement and SEO strategies with an understanding of the user journey across all brand touchpoints;
• Write and develop content for websites, email, social media, Google search copy, ALT text, and more;
• Monitor, track, evaluate, and optimize campaign performance;
• Compile briefs for Director;
• Lead media buying initiatives under the direction of the Director.
Skills and Qualifications:
• Degree in marketing, rhetoric/writing, communications, or related field;
• Minimum one year in-field experience;
• Knowledge of Search Engine Marketing, Search Engine Optimization, keyword research and Google Analytics;
• Experience using Hootsuite and Asana is considered an asset;
• Excellent communications skills with a strong emphasis on written and verbal communication;
• Experience working with boards and/or committees is preferred;
• Experience working for a not-for-profit organization and Indigenous community is an asset;
• Knowledge of Métis culture, MMF programs and services is a definite asset; and,
• Ability to travel, valid Manitoba Driver’s license with access to a reliable vehicle.