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Manager, Partnerships
True North Sports + Entertainment
Overview
True North Sports + Entertainment is looking for a Manager, Partnerships to drive revenue growth and build strong business relationships across our diverse portfolio.
As a Manager, Partnerships, you will drive revenue growth and expand True North’s partnership network across all subsidiaries. Your role includes developing and nurturing local partnerships, executing strategic sales initiatives, and crafting innovative sponsorship solutions to strengthen key relationships. From securing new sponsorships to enhancing existing agreements, your impact will shape both the fan experience and True North’s long-term success.
What to be excited for in this role:
Identify and attract new business opportunities across a range of industries, with a focus on local and emerging markets.
Utilize industry trends and analytics to understand our consumers and tailor partnership strategies that deliver real value.
Provide top-tier service to account base for the retention and growth of existing customers and the development of new business.
Target and qualify new partnership lead, with a primary focus on the development of local brands.
Proactively connect with potential partners through high volume of outbound calls, emails, and networking to expand our business reach.
In collaboration with the Partnership Integration team, communicate and work directly with customers on the implementation and activation of all components of the partnership agreement.
Achieve and exceed partnership revenue goals by securing fully integrated partnerships across multiple industries.
Oversee sponsorship agreements, activation plans, financial negotiations, and timely reporting to keep everything running smoothly.
Qualifications
What we need from you:
Post Secondary Education in Business Administration, Commerce or related fields.
At least 4-5 years of experience in business development, partnerships, or sponsorship sales.
A results-driven professional with a strong ability to meet performance targets and drive revenue growth.
Skilled in prospecting and negotiation, utilizing cold calls, email, and social channels to build strong partnerships.
Creative and strategic thinker with expertise in developing and selling comprehensive partnership solutions.
A strong communicator and presenter who can engage key decision-makers and foster lasting business relationships.
Highly organized with exceptional attention to detail, ensuring efficient management of multiple priorities and deadlines.
A collaborative team player who thrives in both independent and team-oriented environments.
Proficient in Microsoft Office, with a strong focus on Excel.
Flexibility to work evenings, weekends, and holidays based on business needs.
Why you should join us!
We are True North! At True North Sports + Entertainment, we have developed a culture where our employees are engaged, challenged, and motivated. We are intentional in ensuring our employees personal values, match our organizational values of Team, Trust & Respect, Integrity, Excellence and Community.
Included as one of Manitoba’s Top Employers since 2008, our work environment is dynamic and fast-paced, offering diverse opportunities that allow you to encounter a variety of situations and develop new skills.
We encourage you to apply even if your previous experience does not align perfectly with every qualification in the job description. You may be just the right person for this role, or other roles!
We are Venues | We are People | We are Community
WE ARE TRUE NORTH
Submission Requirements
To apply for this position, please fill out the online application form below. You will be asked to upload your cover letter and resume at the end of the form.
Closing date: Tuesday, July 22, 2025
Accommodations are available upon request throughout all aspects of the selection process. Candidates requiring accommodations may contact, in confidence, [email protected]. True North thanks all that apply, however, only those selected for interview will be contacted. No phone calls please.
Company Information
Documents Required for this Application
Resume, Cover Letter