Business Administration
Digital Marketing Specialization
Overview
Develop the skills to create, manage and measure digital marketing strategies that help organizations achieve their goals. Learn to use current marketing technologies, create engaging campaigns and apply marketing fundamentals in today's digital landscape.
Assiniboine's two-year Business Administration program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), an international quality assurance body, adding another layer of distinction to its offerings. This accreditation is assurance that you are enrolled in a program that meets globally recognized standards for business education, guaranteeing the highest quality of instruction and curriculum relevance. As a graduate of Business Administration, you can be confident in your qualifications, which will provide you with a competitive advantage in the job market and equip you with the skills needed for success in today’s dynamic and ever-changing world of business.
Program Learning Outcomes
Graduates are able to:
- Apply marketing fundamentals to support the strategic operations of an organization.
- Integrate marketing communication in achieving the strategic operations of an organization.
- Identify current/emerging marketing technologies and use them in enhancing marketing activities and operations.
Success Factors
You may be well suited to this program if you enjoy:
- Solving problems and working with numbers.
- Organizing and structuring financial information and business processes.
- Contributing to business decisions.
- Building relationships and supporting business growth.
- Using technology to support accuracy and efficiency.
The digital marketing industry and learning environment require individuals to:
- Communicate effectively in writing and verbally across digital platforms.
- Apply analytical and critical thinking to support marketing and sales objectives.
- Adapt quickly to evolving tools, technologies, and market trends.
- Manage time effectively and meet deadlines in a fast-paced environment.
- Support business development through digital campaigns, lead generation, and customer engagement.
- Lead and contribute to team projects and marketing initiatives.
- Use digital tools and marketing technologies confidently to improve efficiency and results.
- Understand basic financial concepts to support budgeting and campaign performance.
- Deliver strong customer service and build positive client relationships.
Admissions
Admission Requirements
- A complete Manitoba Grade 12 or equivalent
- English 40G/40S or equivalent
- Essential Mathematics 40S or equivalent
If you received your education outside of Manitoba, please review the equivalent admission requirements: Interprovincial or International.
English is the language of instruction at Assiniboine. All applicants educated outside of Canada or in a country not on the test exempt list are expected to meet the English language proficiency requirements.
Start in January. Graduate sooner.
Students starting in January will complete their Business Administration program in just 16 months–continuous study through four consecutive terms to help you get be career-ready sooner.
ALREADY HAVE A DEGREE OR DIPLOMA? GO A STEP FURTHER.
Fast-track your education journey and take advantage of one of our Advanced Diploma programs.
DON'T MEET ADMISSION REQUIREMENTS?
If you don’t meet admission requirements, visit our Centre for Adult Learning to upgrade courses.
Careers & Connections
Career Opportunities
A Digital Marketing diploma prepares graduates for entry-level roles in online marketing, sales, and customer engagement. Common career opportunities include:
- digital marketing assistant,
- social media coordinator,
- sales and marketing representative,
- marketing analyst.
Graduates find employment across industries such as retail, tourism, financial services, non-profits, and technology, where organizations rely on digital channels to attract customers, generate leads, and support sales growth.
The program also creates pathways for career advancement in areas such as digital strategy, brand management, and e-commerce. With experience or additional credentials, graduates can move into roles like digital marketing specialist, sales manager, or marketing manager, or pursue freelance and entrepreneurial opportunities supporting small business marketing and sales efforts. This diploma provides practical, job-ready skills and a strong foundation for ongoing professional development in a fast-evolving field.
Connections
The Business Administration diploma program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), an international quality assurance body. For more information, see the ACBSP Accreditation tab.
Assiniboine has a number of agreements with other colleges, universities and professional organizations, making it possible to apply credit taken at Assiniboine to programs at other institutions. For information on agreements, see Articulation Agreements.
Tools & Supplies
You benefit from industry networking and guest speakers and attend classes in computer labs, regular classrooms and lecture theatre. This program uses online learning resources and instructional resources.
Program Checklists, Textbooks, and Supplies
ASSINIBOINE BOOKSTORE
Textbooks, supplies and uniforms may be purchased at the Assiniboine Bookstore at the Victoria Avenue East Campus. Booklists are available from your school office 30 days prior to the start date of your program.
Technology Requirements
Students in this program are required to bring their own laptop for use on-campus. The laptop must meet the technical needs outlined by the program. Mac computing devices are not compatible with program software. See Technology Requirements for detailed information.
Courses & Costs
Costs
Estimated Program Costs (Domestic students)
| Year 1 | Year 2 | |
|---|---|---|
| Credits | 60.0 | 60.0 |
| Tuition | $3,870 | $3,810 |
| Course Fees | $1,200 | $950 |
| Students' Association fees (including Health Premium) | $640 | $640 |
| Estimated textbooks, tools, and supplies | $1,210 | $870 |
All fees are estimated and subject to change without notice.
Estimated Program Costs (International students)
| Year 1 | Year 2 | |
|---|---|---|
| Credits | 60.0 | 60.0 |
| Tuition | $16,790 | $16,730 |
| Course Fees | $1,200 | $950 |
| Students' Association fees (including Health Premium) | $640 | $640 |
| Required Health Insurance | $825 | $825 |
| Estimated textbooks, tools, and supplies | $1,210 | $870 |
All fees are estimated and subject to change without notice.
All international students must purchase health insurance. The college adds this fee to your student account and then sends your name and fee to the insurance provider on your behalf.
For more information, visit the Fees and Charges page.
Courses
To graduate with a Business Administration diploma, students must successfully complete 120 credits. The minimum passing grade for each course is indicated on the course outline. Course offerings are subject to change and may vary by intake.
Year 1 Courses
| Title | Credits/CEUs | Elective | Distance | PLAR |
|---|---|---|---|---|
College Foundations (PEDV-0356)This course improves students' ability to navigate the college experience and environment, including student's rights, roles, and responsibilities. In this course, students reflect on their skills, attitudes, and expectations and develop learning strategies to help them to become successful, resilient, and self-directed learners. The course covers topics such as success in online learning, time management strategies, learning strategies, assessment taking strategies, academic integrity, information and digital literacy, and wellness, among others. It integrates elements of student orientation. |
0 credit(s) | No | No | No |
Communications (COMM-0006)This course develops students' basic communication skills and provides them with strategies needed to communicate effectively: orally and through written media. Course topics include the process of communication, communicating across cultures, characteristics of effective messages, and composing effective written messages. |
6 credit(s) | No | Yes | Yes |
Economics 1 (ECON-0006)This introductory course in economics acquaints students with some of the basic principles of economics, including economic activity, the theory of prices and output under various degrees of competition, and application of these theories. Income distribution and resource allocation are also included. |
6 credit(s) | No | Yes | Yes |
Financial Accounting 1 (ACCT-0003)This introductory course in the fundamental principles of accounting provides a basic understanding and application of principles relating to the accounting cycle and current assets. |
6 credit(s) | No | No | Yes |
Financial Accounting 2 (ACCT-0004)Prerequisite: ACCT-0003 Financial Accounting 1 |
6 credit(s) | No | Yes | Yes |
Human Resource Management (HRMG-0036)This participative course provides an overview of the field of human resource management from the perspective of both the employer and the employee. Students will learn the skills and strategies needed to compete effectively in the job market as well as gain an understanding of the roles and responsibilities of the human resource function within an organization. |
6 credit(s) | No | Yes | No |
Marketing Principles (MKTG-0044)This course provides students with an understanding of the basic marketing skills that are required by employers for success in today's competitive marketplace. Students gain a basic understanding of the role of marketing in society and business, types of markets, the marketing environment, the elements of the marketing mix and the development of marketing strategies and plans. |
6 credit(s) | No | Yes | Yes |
Math for Business (MATH-0107)This course reviews basics mathematics and introduces fundamental concepts used in financial analyses to develop skills for solving practical problems encountered in business. It provides a base for all specializations. |
6 credit(s) | No | Yes | No |
Organizations and Management (BUSN-0168)This course develops students' knowledge of behaviour science theory and concepts useful in organizations related to personal behaviour, group behaviour, teamwork, leadership, organizational culture and organizational change. The four managerial functions of planning, organizing, leading and controlling will also be examined. Practical exercises will illustrate concepts. |
6 credit(s) | No | Yes | No |
Personal Management (PEDV-0322)This course is a skills-based course, designed to improve personal and professional competencies in the areas of self-assessment, supportive communication, conflict management, decision-making, stress management, influencing others, goal setting and teamwork. |
6 credit(s) | No | Yes | No |
Software Applications (COMP-0597)In this introductory course, students develop the fundamental computer skills necessary in business. Students learn how to manage their files on a network and utilize techniques to improve data security. Students use text processing software to create, format and share a variety of documents including memos, letters, one-page publications, reference lists and long documents. Students also prepare spreadsheets that incorporate various formulas and functions, formatting techniques, 'what-if' options to enhance data analysis and data integrity features. Lastly, students prepare effective electronic presentations using presentation software. |
6 credit(s) | No | Yes | No |
Year 2 Courses
| Title | Credits/CEUs | Elective | Distance | PLAR |
|---|---|---|---|---|
Applied Marketing Research (MKTG-0035)Prerequisite: MKTG-0044 Marketing Principles, MATH-0107 Math for Business |
6 credit(s) | No | No | No |
Business Capstone (BUSN-0167)Prerequisite: COMM-0386 Research and Report Writing |
6 credit(s) | No | No | No |
Canadian Business and Society (BUSN-0166)Students explore the complex business environment and the relationships organizations have with civil society, the natural environment and each other. Through this examination, students learn that ethical decision-making is critical to the successful management of any organization. Topics include changing economic, political, social and cultural forces and their influences on business and society; the continuum of socially responsible management and ethical business practices; and the challenges and opportunities that influence where an organization fits on the continuum. Special attention is given to Indigenous history and developments. |
6 credit(s) | No | Yes | No |
Economics 2 (ECON-0007)Prerequisite: ECON-0006 Economics 1 |
6 credit(s) | No | Yes | Yes |
Graphic and Web Design (COMP-0599)This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective. Students learn how key internet technologies, including email, websites and domain names, function at a conceptual level. Students learn and apply simple HTML coding and image preparation skills using industry standard applications. Copyright and licensing issues are addressed. Key web/mobile design concepts are introduced. Web analytics and social media are explored. Students apply what they learn through the development of a personal web presence. |
6 credit(s) | Yes | No | No |
International Business (MKTG-0032)Prerequisite: MKTG-0044 Marketing Principles |
6 credit(s) | No | Yes | No |
Marketing Communications (COMM-0387)Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications |
6 credit(s) | No | Yes | No |
Marketing Strategy & Analysis (MKTG-0066)This course provides skills to design, develop and implement marketing strategies that create value for the business in the competitive environment. It will explore the primary issue of creating and sustaining competitive advantages in the marketplace. Students will gain knowledge from identifying opportunities and threats through the analysis of complex and unfamiliar market environment. |
6 credit(s) | Yes | No | No |
Professional Selling (MKTG-0065)Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications |
6 credit(s) | No | No | No |
Research and Report Writing (COMM-0386)Prerequisite: COMM-0006 Communications |
6 credit(s) | No | Yes | No |
Retail Management (MKTG-0052)This course addresses the various types of retailers and retailing strategies, such as retail logistics, store location strategies, E-commerce, vendor relations, store layout, visual merchandising, product development and strategic planning. The course assists students in developing a retail marketing plan. |
6 credit(s) | No | No | No |
ACBSP Accreditation
The Business Administration diploma program at Assiniboine has been accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
By choosing Assiniboine College for your Business Administration diploma, you not only add value to your education and skillset but also demonstrate a high level of professionalism and commitment to your future success.
Student Advantages
ACBSP accreditation provides assurance of the quality and relevance of the educational experience, which can be highly beneficial for students for the following reasons:
Quality Assurance
Accreditation signifies that the business program meets rigorous standards of quality and excellence in business education. This assurance is important for students who want to receive a high-quality education and acquire relevant skills.
Transferability of Credits
Many students transfer from two-year programs to four-year universities or colleges. Completing a diploma in an accredited institution can simplify the process of recognizing and accepting credits from other educational institutions.
Employer Recognition
Having a degree or diploma from an accredited institution can enhance your job prospects and career advancement opportunities. Employers value this because it indicates that you have received a thorough and rigorous education.
Curriculum Relevance
Regular reviews of Assiniboine's Business Administration program guarantee that they stay up-to-date and responsive to the demands of the business world. As a result, you'll have a greater chance of discovering the most recent industry trends and best practices.
Faculty Quality
We attract and retain high-quality faculty members who are experts in their fields. This translates to the benefit of learning from experienced and knowledgeable instructors.
Networking Opportunities
We have strong connections with local businesses and industry leaders. This provides you with valuable networking opportunities, co-ops and practicums, and job placement assistance.
Enhanced Learning Environment
We are committed to creating a conducive learning environment that supports student success. Discover numerous helpful resources such as libraries, research facilities, and various support services aimed towards ensuring your success as a student.
Personal Satisfaction
Knowing that you're attending a school with a recognized accreditation can boost your confidence in the value of your education, leading to increased personal satisfaction and motivation to excel academically.
Global Recognition
We are recognized internationally, which is valuable if you plan to work or study abroad in the future.
Download Student Achievement Spreadsheet (Table 7.1)
Continuous Improvement
In the spirit of continuous improvement, the Peters School of Business has renewed its commitment to Program Advisory Committees—drawing on industry feedback, student surveys, and faculty input. These perspectives guide our Program Renewal process, ensuring alignment with current industry standards and reinforcing our learn-by-doing approach. In parallel, the Peters School of Business Strategic Plan is being developed for completion by the end of 2025. This plan will set out a clear vision and roadmap for the future, created with the involvement of all stakeholders, including staff, faculty, students, and the community.
Distance Education
The Business Administration diploma program is an in-person, on-campus, day program. Select courses are available for active students to take by distance, dependent on need. To see when courses are being offered throughout the year, the costs and how long you have to complete them, click on the schedule below.
The deadline to register is the 20th of the month prior to the specific course start date however, you can register at any time – you don’t need to wait for the deadline. For example, for February 1st courses, the deadline to register is January 20th.
If you are interested in the full program, applications are currently being accepted for the full-time, on-campus, day program.
Please note, payment is required at the time of registration.
Registration options:
Active Student
- If you are an active Assiniboine student in the Business Administration diploma program, complete the registration form below and email it to [email protected]. Payment must be made at the time of registration.
Not an Active Student
- If you are not an active Assiniboine student in the Business Administration diploma program, but you are interested in taking a few courses, you may do so up to a maximum of 12 credits. Complete the registration form below and email it to [email protected].
Some assessments, such as tests and exams, may require invigilation. In these cases, students are responsible for making their own invigilation arrangements, and any associated fees are the student’s responsibility.
In-Person Invigilation Only:
Assiniboine College’s Test Centre does not offer virtual or online proctoring. All exams must be written in person under the supervision of an approved invigilator.
- Students near Brandon or Dauphin:
You can book an in-person exam at one of Assiniboine’s Test Centres. - Students outside the area (elsewhere in Canada):
You must write your exam at a recognized testing location that offers in-person invigilation services. We recommend using Athabasca University’s Canada-wide list of approved invigilation sites to find an appropriate site near you. Please note that while we use this list as a resource, Assiniboine does not offer virtual invigilation like Athabasca does.
Policies
Please ensure that you review our academic policies, including policy A20: Refunds, Registration, Adding and Dropping of Courses, which explains the refund policy for distance education courses; and A10: Maintaining Active Student Status, which details how often you need to complete a course to remain active in your program. You have five years to complete a program.