Three new creative media programs introduced at Assiniboine for fall 2021

Students sits in a newsroom setting with a headset mic on.

Assiniboine Community College has launched three new two-year diploma programs focussing on creative media and technologies within its School of Business.

The Media & Communications, Digital Art & Design and Web & Interactive Development programs will all begin in fall 2021. These three new offerings will replace the college’s Interactive Media Arts (IMA) programs.

“We’ve heard from industry and are excited to provide concentrated options for learners, based on updated labour market needs” said Jana Sproule, Chair of Media and Office Technology at Assiniboine. “Students can feel confident that these new programs will align with the skill sets industry is looking for.”

Combined, these three new programs will welcome up to 120 new and returning students each year, an increase of more than 30 per cent from the previous IMA programs’ capacities.

Through the Media & Communications program, students will develop a working knowledge of various media, honing their communication skills and focusing on creative storytelling. This diploma will give graduates the opportunity to excel in a hands-on career in multiplatform journalism, television, radio or film.

Digital Art & Design is for the visual storyteller with an interest in creating art that serves a purpose. In this program, students will learn the language of graphic design and gain an understanding of programming fundamentals and audio/video to build a foundation of skills and knowledge for today’s multimedia communication.

In Web & Interactive Development, students will learn how to merge technologies to create memorable user experiences, customizing the delivery of digital content. While learning the fundamentals of programming and mobile app development, students will develop creative solutions to deliver results.

Through all three programs, students will work with local industry on real-world projects and develop a major Capstone project in their final year.

“There is a place for the creative mind at Assiniboine, and we look forward to seeing students explore these more focussed opportunities to pursue training in the area that interests them,” said Bobbie Robertson, Dean, School of Business at Assiniboine. “Aligning with industry needs will enhance the opportunities for the eventual graduates of these programs.”

Assiniboine will host a virtual program information session with more details about each program on October 21 at 6 p.m. and November 26 at 2 p.m. Find registration details at

Find out more about the programs:

Media & Communications

Digital Art & Design

Web & Interactive Development