Overview

It’s not business as usual. Big or small, in every industry and market around the world, organizations of all makes and models need your input and creative problem-solving.

Complete this two-year diploma and you’ll have endless options and possibilities on your horizon. This program gives you a strong base in business knowledge, so you can then launch your career in a way that makes sense for you and the future you want.

In your second year, focus your interest on one of four specializations. Interact with and learn from community business leaders and instructors with strong industry connections. Hone your skill set through collaborative group work and networking with potential employers. Focus on your career path and choose to specialize in one of the following areas: Accounting, Financial Services, Human Resource Management and Marketing.

You may choose to complete your first year of any specialization at either the Parkland (Dauphin) or Victoria Avenue East campus (Brandon), however only the second-year of the Accounting and Human Resource Management specializations are available at our Parkland campus. All four specializations are offered in full at Assiniboine's Victoria Avenue East campus.

Learn to understand the world of business from a global perspective, as well as the social and ethical responsibilities needed to flourish within commerce. Business Administration is the first step in your academic journey, and this program will prepare you for further studies for a university degree or professional program. 

As a graduate, your future career opportunities are virtually endless. Find work in almost any area that you desire: start your own business, work for a start-up company, jump in at the corporate entry-level, or follow your passion contributing to a not-for-profit’s mission. 


Online, Afternoon & Evening Options Available

You can study in Business Administration (Year 1) in the afternoon or evenings, either full-time or part-time. Work towards your diploma at your own pace. Space is limited, so inquire today!


Admissions

  • A complete Manitoba Grade 12 or equivalent
  • English 40G/40S or equivalent

  • Consumer/Essential Mathematics 40S or equivalent

English is the language of instruction at Assiniboine. All applicants educated outside of Canada or in a country not on the test exempt list are expected to meet the English language proficiency requirement. See assiniboine.net/elp for more information. 

Note: You are required to choose your specialization, (Accounting, Financial Services, Human Resource Management or Marketing), when you apply online. If you wish to switch before your second year, our student success advisors will be available to help make an informed decision.

Careers & Connections

Careers

As a graduate, your future career opportunities are virtually endless. Find work in almost any area that you desire: start your own business, work for a start-up company, jump in at the corporate entry-level, or follow your passion contributing to a not-for-profit’s mission.

Connections

Our connection with professional organizations allows our graduates to join a related professional organization or to gain advanced standing in their professional education programs.

  • Chartered Professional Accounting (CPA)
  • Chartered Professional in Human Resources Manitoba (CPHR)
  • International Institute of Marketing Professionals (IIMP)
  • Investment Funds Institute of Canada (IFIC)

Assiniboine has a number of agreements with other colleges, universities and professional organizations, making it possible for students to apply credit taken at Assiniboine to programs at other institutions. For up-to-date information on agreements, visit the Articulation Agreements page.

Tools & Supplies

You benefit from industry networking and guest speakers and attend classes in computer labs, regular classrooms and lecture theatre. This program uses online learning resources and instructional resources.

Booklists are available from your school office 30 days prior to the start date of your program. The most current textbook info for the spring and summer terms are available on the Bookstore website.

Program Checklists:

Booklists:

Note: The cost ($90) for digital, day-one access to the e-textbook for PEDV-0345 College Foundations, a mandatory year one course, will be applied to the applicable student accounts. Students are not required to purchase additional course materials for this course.

 


Bring Your Own Device

Programs at Assiniboine have certain technology requirements. Students require access to computer devices at home and may be required to bring these on campus when instructed.

For this program, students are expected to own or acquire a mobile computing device (most commonly a laptop or tablet) to bring on campus when instructed.  

Bring Your Own Device Information

Courses & Costs

To graduate with a Business Administration diploma, students must successfully complete 120 credits. The minimum passing grade for each course is indicated on the course outline.

Estimated Program Costs

Accounting specialization - tuition, fees and Students’ Association fees total approximately $4,090 for year one and $4,150 for year two. Estimated costs for books and supplies are $1,410 for year one and $1,280 for year two.

Financial Services specialization - tuition, fees and Students’ Association fees total approximately $4,090 for year one and $3,840 for year two. Estimated costs for books and supplies are $1,410 for year one and $2,680 for year two.

Human Resource Management specialization - tuition, fees and Students’ Association fees total approximately $4,090 for year one and $3,900 for year two. Estimated costs for books and supplies are $1,410 for year one and $1,680 for year two.

Marketing specialization - tuition, fees and Students’ Association fees total approximately $4,090 for year one and $3,900 for year two. Estimated costs for books and supplies are $1,410 for year one and $1,680 for year two. 
 
All fees are estimated and subject to change without notice. 

Estimated Program Costs (International, 2021-22)
  Credits Tuition & Related Fees Textbooks, Tools, & Supplies Estimated Total* Student Health Insurance
Accounting Specialization (Year One) 60 $15,290 $1,410 $16,700 $1,000
Accounting Specialization (Year Two) 60 $15,360 $1,280 $16,640 $1,000
Financial Services Specialization (Year One) 60 $15,290 $1,410 $16,700 $1,000
Financial Services Specialization (Year Two) 60 $15,050 $2,680 $17,730 $1,000
Human Resource Specialization (Year One) 60 $15,290 $1,410 $16,700 $1,000
Human Resource Specialization (Year Two) 60 $15,110 $1,680 $16,790 $1,000
Marketing Specialization (Year One) 60 $15,290 $1,410 $$16,700 $1,000
Marketing Specialization (Year Two) 60 $15,110 $1,680 $16,790 $1,000

All fees are estimated and are subject to change without notice. All international students must purchase health insurance. The college adds this fee to your student account and then sends your name and fee to the insurance provider on your behalf. This cost is in addition to the estimated total in the chart above.

 

Year One Courses (All Specializations)
Title Credits/CEUs Elective Distance PLAR
College Foundations (PEDV-0345)

This course will improve students’ ability to navigate the college experience and environment. In this course, students will reflect on their skills, attitudes, and expectations and develop learning strategies to help them to become successful, resilient, and selfdirected learners. The course covers topics such as success in online learning, time management strategies, communication skills, test taking strategies, academic integrity, and information literacy, among others. It integrates elements of student orientation.

0 credit(s) No No No
Communications (COMM-0006)

This course develops students' basic communication skills and provides them with strategies needed to communicate effectively: orally and through written media. Course topics include the process of communication, communicating across cultures, characteristics of effective messages, and composing effective written messages.

6 credit(s) No Yes Yes
Economics 1 (ECON-0006)

This introductory course in economics acquaints students with some of the basic principles of economics, including economic activity, the theory of prices and output under various degrees of competition, and application of these theories. Income distribution and resource allocation are also included.

6 credit(s) No Yes Yes
Financial Accounting 1 (ACCT-0003)

This introductory course in the fundamental principles of accounting provides a basic understanding and application of principles relating to the accounting cycle and current assets.

6 credit(s) No Yes Yes
Financial Accounting 2 (ACCT-0004)

Prerequisite: ACCT-0003 Financial Accounting 1
This introductory course in the fundamental principles of accounting provides a basic understanding and application of principles relating to current and long-term liabilities, as well as accounting principles relating to partnerships and corporations.

6 credit(s) No Yes Yes
Human Resource Management (HRMG-0036)

This participative course provides an overview of the field of human resource management from the perspective of both the employer and the employee. Students will learn the skills and strategies needed to compete effectively in the job market as well as gain an understanding of the roles and responsibilities of the human resource function within an organization.

6 credit(s) No Yes No
Marketing Principles (MKTG-0044)

This course provides students with an understanding of the basic marketing skills that are required by employers for success in today's competitive marketplace. Students gain a basic understanding of the role of marketing in society and business, types of markets, the marketing environment, the elements of the marketing mix and the development of marketing strategies and plans.

6 credit(s) No Yes Yes
Math for Business (MATH-0107)

This course reviews basics mathematics and introduces fundamental concepts used in financial analyses to develop skills for solving practical problems encountered in business. It provides a base for all specializations.

6 credit(s) No Yes No
Organizations and Management (BUSN-0168)

This course develops students' knowledge of behaviour science theory and concepts useful in organizations related to personal behaviour, group behaviour, teamwork, leadership, organizational culture and organizational change. The four managerial functions of planning, organizing, leading and controlling will also be examined. Practical exercises will illustrate concepts.

6 credit(s) No Yes No
Personal Management (PEDV-0322)

This course is a skills-based course, designed to improve personal and professional competencies in the areas of self-assessment, supportive communication, conflict management, decision-making, stress management, influencing others, goal setting and teamwork.

6 credit(s) No Yes No
Software Applications (COMP-0597)

In this introductory course, students develop the fundamental computer skills necessary in business. Students learn how to manage their files on a network and utilize techniques to improve data security. Students use text processing software to create, format and share a variety of documents including memos, letters, one-page publications, reference lists and long documents. Students also prepare spreadsheets that incorporate various formulas and functions, formatting techniques, 'what-if' options to enhance data analysis and data integrity features. Lastly, students prepare effective electronic presentations using presentation software.

6 credit(s) No Yes No
Year Two (Accounting Specialization)
Title Credits/CEUs Elective Distance PLAR
Advanced Software (COMP-0598)

Prerequisite: COMP-0597 Software Applications
In this course, students learn to use software to store and prepare data for analysis in a variety of business situations. Students begin by learning to use various tools and features to improve the analytical capability of their spreadsheets. They also learn when to use a spreadsheet and when it is more appropriate to utilize a database. Students learn how to create relational databases to store data effectively, as well as how to extract data in the form of queries and reports. Students use Excel to perform metrics and analysis using real business examples. Use of database software for data mining and analysis purposes will add knowledge, skills and abilities related to business intelligence and meeting organizational objectives.

6 credit(s) No No No
Business Capstone (BUSN-0167)

Prerequisite: COMM-0386 Research and Report Writing
This course, taken in the final term of study, requires students to integrate professional, technical and employability skills gained throughout the program in order to work as teams to produce a unique business project or solve a complicated case study related to their specialization.

6 credit(s) No No No
Canadian Business and Society (BUSN-0166)

Students explore the complex business environment and the relationships organizations have with civil society, the natural environment and each other. Through this examination, students learn that ethical decision-making is critical to the successful management of any organization. Topics include changing economic, political, social and cultural forces and their influences on business and society; the continuum of socially responsible management and ethical business practices; and the challenges and opportunities that influence where an organization fits on the continuum. Special attention is given to Indigenous history and developments.

6 credit(s) No Yes No
Corporate Finance (BUSN-0165)

Students explore finance issues and the tools used by financial managers in decision-making. Topics include the corporate financial environment and its impact on decisions, time value of money, investing and risk management, distribution of earnings, capital budgeting techniques and short-, medium- and long-term financing decisions.

6 credit(s) No No No
Economics 2 (ECON-0007)

Prerequisite: ECON-0006 Economics 1
This course examines national income and product, money and banking, public finance, international trade and exchange rates, and growth.

6 credit(s) No Yes Yes
Financial Accounting 3 (ACCT-0005)

Prerequisites: ACCT-0004 Financial Accounting 2; MATH-0001 Financial Math OR MATH-0107 Math for Business
This intermediate course in accounting provides coverage of financial accounting topics such as the accounting cycle, financial statement presentations, asset and revenue recognition, inventory concepts, as well as inventory and capital asset principles.

6 credit(s) No Yes No
Financial Accounting 4 (ACCT-0007)

Prerequisite: ACCT-0005 Financial Accounting 3
This intermediate course in accounting provides comprehensive coverage of financial accounting topics on the liabilities and equity side of the financial statements, such as: current and contingent liabilities, long term debt, leasing, corporate shares, complex financial instruments, retained earnings, earning per share and income taxes.

6 credit(s) No Yes No
Introductory Mgmnt Accounting (ACCT-0050)

Prerequistie: ACCT-0004 Financial Accounting 2
An introduction to the use of accounting information for internal management purposes focusing on planning and control, budgeting, standard costs and overhead analysis, relevant costs, management control and evaluation, and financial statement analysis.

6 credit(s) No No No
Research and Report Writing (COMM-0386)

Prerequisite: COMM-0006 Communications
This course provides students with research skills for gathering, interpreting, and applying both primary and secondary research materials. Topics include surveys, statistics, academic documentation, project design, proposals and reports.

6 credit(s) No Yes No
Sage Accounting Software (ACCT-0051)

Prerequisite: ACCT-0003 Financial Accounting 1
Students complete computerized accounting cycles for a variety of organizations using SAGE 50 Accounting Software. Exposure to components in this accounting suite include: General Journal/Ledger, Accounts Payable/Receivable, Payroll, Inventory and Order Entry. Functionality related to System Set-up, Sales Taxes, Banking, Periodic Processing and Financial Reporting are also explored. Students apply computerized accounting techniques to each step of the accounting cycle.

6 credit(s) Yes No No
Taxation 1 (BUSN-0171)

Prerequisite:ACCT-0004 Financial Accounting 2
This course covers the fundamental principles and concepts of Canadian federal income tax legislation as it applies to individuals. The course emphasizes the understanding of the conceptual structure of the Income Tax Act and equips students with skills in the application of its rules to practical cases including the use of tax return software.

6 credit(s) Yes Yes No
Year Two (Financial Services Specialization)
Title Credits/CEUs Elective Distance PLAR
Business Capstone (BUSN-0167)

Prerequisite: COMM-0386 Research and Report Writing
This course, taken in the final term of study, requires students to integrate professional, technical and employability skills gained throughout the program in order to work as teams to produce a unique business project or solve a complicated case study related to their specialization.

6 credit(s) No No No
Canadian Business and Society (BUSN-0166)

Students explore the complex business environment and the relationships organizations have with civil society, the natural environment and each other. Through this examination, students learn that ethical decision-making is critical to the successful management of any organization. Topics include changing economic, political, social and cultural forces and their influences on business and society; the continuum of socially responsible management and ethical business practices; and the challenges and opportunities that influence where an organization fits on the continuum. Special attention is given to Indigenous history and developments.

6 credit(s) No Yes No
Canadian Investment Funds (BUSN-0160)

Prerequisite: BUSN-0006 Economics 1; BUSN-0169 Personal Finance
The Canadian Investment Funds Course (CIFC) is an industry recognized mutual fund licensing course offered through the IFSE Institute. Upon successful completion of this course, students will possess the necessary credential in order to function as a mutual fund representative. The topics covered in this course include regulatory environment, registrant responsibilities, suitability, economic factors and financial markets, types of mutual funds, portfolio management, taxation, retirement and making recommendations.

6 credit(s) No No No
Corporate Finance (BUSN-0165)

Students explore finance issues and the tools used by financial managers in decision-making. Topics include the corporate financial environment and its impact on decisions, time value of money, investing and risk management, distribution of earnings, capital budgeting techniques and short-, medium- and long-term financing decisions.

6 credit(s) No No No
Economics 2 (ECON-0007)

Prerequisite: ECON-0006 Economics 1
This course examines national income and product, money and banking, public finance, international trade and exchange rates, and growth.

6 credit(s) No Yes Yes
Financial Planning (BUSN-0170)

Prerequisites:BUSN-0169 Personal Finance; BUSN-0160 Canadian Investment Funds
This course is offered through the Canadian Securities Institute and serves to develop advanced knowledge of key financial strategies. The course outlines the process of applying key financial planning concepts in order to develop and recommend an appropriate plan for clients. Students must registered directly, and pay, in order to get CSI credit.

6 credit(s) No No No
Life License Qualification (BUSN-0172)

Prerequisite: BUSN-0169 Personal Finance
The Life License Qualification Program, offered through IFSE, is a pre-requisite course that qualifies the student to write the licensing exam through the Insurance Council of Manitoba. Topics covered in this course include life insurance, accident and sickness insurance, segregated funds and annuities, and ethical and professional practice. Upon completion of the course, students should be able to evaluate appropriate insurance options as they relate to the financial planning process.

6 credit(s) Yes No No
Personal Finance (BUSN-0169)

Students use current financial planning software to support the financial plans created for clients. Students use the software to outline and deliver financial plans, which cover such topics as inflation, historical returns, comprehensive and periodic retirement goals, major purchase goals, education goals, insurance goals, capital growth, RRSPs, payouts from RRIFs and LRIFs, and loan and mortgage calculations. This course also uses a real time investment simulator (Investopedia.com) model to teach the principles of investing in the financial markets. The course uses a case study to provide the student experience in portfolio management through the creation of a diversified portfolio. The course culminates with the student presenting the portfolio to the instructor in an interactive fashion.

6 credit(s) No No No
Professional Selling (MKTG-0065)

Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications
This course involves students in creating and role-playing consultative sales presentations - both business-to-business and business to person. Topics include the steps in a sales presentation as well as sales force management. Various role-play situations enable students to apply the selling principles and techniques.

6 credit(s) No No No
Research and Report Writing (COMM-0386)

Prerequisite: COMM-0006 Communications
This course provides students with research skills for gathering, interpreting, and applying both primary and secondary research materials. Topics include surveys, statistics, academic documentation, project design, proposals and reports.

6 credit(s) No Yes No
Taxation 1 (BUSN-0171)

Prerequisite:ACCT-0004 Financial Accounting 2
This course covers the fundamental principles and concepts of Canadian federal income tax legislation as it applies to individuals. The course emphasizes the understanding of the conceptual structure of the Income Tax Act and equips students with skills in the application of its rules to practical cases including the use of tax return software.

6 credit(s) No Yes No
Year Two (Human Resource Management Specialization)
Title Credits/CEUs Elective Distance PLAR
Advanced Software (COMP-0598)

Prerequisite: COMP-0597 Software Applications
In this course, students learn to use software to store and prepare data for analysis in a variety of business situations. Students begin by learning to use various tools and features to improve the analytical capability of their spreadsheets. They also learn when to use a spreadsheet and when it is more appropriate to utilize a database. Students learn how to create relational databases to store data effectively, as well as how to extract data in the form of queries and reports. Students use Excel to perform metrics and analysis using real business examples. Use of database software for data mining and analysis purposes will add knowledge, skills and abilities related to business intelligence and meeting organizational objectives.

6 credit(s) No No No
Business Capstone (BUSN-0167)

Prerequisite: COMM-0386 Research and Report Writing
This course, taken in the final term of study, requires students to integrate professional, technical and employability skills gained throughout the program in order to work as teams to produce a unique business project or solve a complicated case study related to their specialization.

6 credit(s) No No No
Canadian Business and Society (BUSN-0166)

Students explore the complex business environment and the relationships organizations have with civil society, the natural environment and each other. Through this examination, students learn that ethical decision-making is critical to the successful management of any organization. Topics include changing economic, political, social and cultural forces and their influences on business and society; the continuum of socially responsible management and ethical business practices; and the challenges and opportunities that influence where an organization fits on the continuum. Special attention is given to Indigenous history and developments.

6 credit(s) No Yes No
Compensation (HRMG-0118)

Prerequisites: MATH-0107 Math for Business, COMM-0006 Communications
This course familiarizes students with the elements of a compensation program ranging from theoretical foundations to practical wage and salary administration. Activities are introduced to build skills in developing an organization's compensation philosophy and goals, reviewing incentive programs, choosing an appropriate job evaluation system, and developing an organization's salary structure. Students review legislation related to payroll records, mandatory deductions, government remittances and records. Analytical problems will assist in building skills.

6 credit(s) No No No
Economics 2 (ECON-0007)

Prerequisite: ECON-0006 Economics 1
This course examines national income and product, money and banking, public finance, international trade and exchange rates, and growth.

6 credit(s) No Yes Yes
Human Resource Law (HRMG-0115)

Employees and employers alike benefit from knowing the laws that affect their working relationship.This course covers the laws affecting employer/employee and union/management relationships.Topics include: hiring, firing, harassment, discrimination, collective agreements and workers' compensation.Particular attention is paid to the expanding responsibilities pursuant to workplace safety and health.

6 credit(s) No No No
Labour Relations (HRMG-0039)

Prerequisite: HRMG-0036 Human Resource Management
This course develops the knowledge and skills for human resource students to work in a unionized environment. Topics include the development of labour relations in Canada, the current environment for labour relations, the Manitoba Labour Relations Act, the Canada Labour Code, union organization and certification, and unfair labour practices. In addition, this course covers collective agreement negotiation and administration, distinguishing between conciliation, mediation, and arbitration in collective bargaining, interpreting and writing contract language, dealing with an impasse, and discussing the legislation as it applies to a strike, lockout and work stoppage.

6 credit(s) No No No
Research and Report Writing (COMM-0386)

Prerequisite: COMM-0006 Communications
This course provides students with research skills for gathering, interpreting, and applying both primary and secondary research materials. Topics include surveys, statistics, academic documentation, project design, proposals and reports.

6 credit(s) No Yes No
Staffing (HRMG-0040)

Prerequisite: HRMG-0036 Human Resource Management
The ability to anticipate workforce needs and recruit and retain qualified employees can be a key factor in the success of any business.This course gives students the tools necessary to develop skills in the areas of human resource planning, recruitment and selection, and performance management. The development and application of these skills form the basis for ensuring that staffing decisions are made in alignment with an organization's overall strategy and in compliance with relevant legislation.

6 credit(s) No No No
Training and Development (HRMG-0034)

Prerequisite: HRMG-0036 Human Resource Management
This course develops students' ability to design and implement a training program. There is a strong emphasis on identifying training needs, developing objectives, designing training programs and measuring results.

6 credit(s) No Yes No
Year Two (Marketing Specialization)
Title Credits/CEUs Elective Distance PLAR
Applied Marketing Research (MKTG-0035)

Prerequisite: MKTG-0044 Marketing Principles, MATH-0107 Math for Business
This course provides students with the skills to conduct market research and recognize its importance to market oriented firms. Students learn how to design and develop questionnaires and the correct methodology to design a marketing project. They complete an actual marketing research project.

6 credit(s) No No No
Business Capstone (BUSN-0167)

Prerequisite: COMM-0386 Research and Report Writing
This course, taken in the final term of study, requires students to integrate professional, technical and employability skills gained throughout the program in order to work as teams to produce a unique business project or solve a complicated case study related to their specialization.

6 credit(s) No No No
Canadian Business and Society (BUSN-0166)

Students explore the complex business environment and the relationships organizations have with civil society, the natural environment and each other. Through this examination, students learn that ethical decision-making is critical to the successful management of any organization. Topics include changing economic, political, social and cultural forces and their influences on business and society; the continuum of socially responsible management and ethical business practices; and the challenges and opportunities that influence where an organization fits on the continuum. Special attention is given to Indigenous history and developments.

6 credit(s) No Yes No
Economics 2 (ECON-0007)

Prerequisite: ECON-0006 Economics 1
This course examines national income and product, money and banking, public finance, international trade and exchange rates, and growth.

6 credit(s) No Yes Yes
Graphic and Web Design (COMP-0599)

Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications; COMP-0597 Software Applications
This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective. Students learn how key internet technologies, including email, websites and domain names, function at a conceptual level. Students learn and apply simple HTML coding and image preparation skills using industry standard applications. Copyright and licensing issues are addressed. Key web/mobile design concepts are introduced. Web analytics and social media are explored. Students apply what they learn through the development of a personal web presence.

6 credit(s) Yes No No
International Business (MKTG-0032)

Prerequisite: MKTG-0044 Marketing Principles
This course provides the skills required to evaluate, plan and develop international business opportunities, analyze various government programs, understand the importance of culture and customs, economic development, political environment, legal issues, currency considerations, pricing strategies etc., as they relate to the development of an international marketing plan.

6 credit(s) No Yes No
Marketing Communications (COMM-0387)

Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications
This course provides students with the various forms of advertising and sales promotion, including social media marketing, relating them to promotional campaigns and to an overall marketing plan.

6 credit(s) No Yes No
Marketing Strategy & Analysis (MKTG-0066)

This course provides skills to design, develop and implement marketing strategies that create value for the business in the competitive environment. It will explore the primary issue of creating and sustaining competitive advantages in the marketplace. Students will gain knowledge from identifying opportunities and threats through the analysis of complex and unfamiliar market environment.

6 credit(s) Yes No No
Professional Selling (MKTG-0065)

Prerequisite: MKTG-0044 Marketing Principles; COMM-0006 Communications
This course involves students in creating and role-playing consultative sales presentations - both business-to-business and business to person. Topics include the steps in a sales presentation as well as sales force management. Various role-play situations enable students to apply the selling principles and techniques.

6 credit(s) No No No
Research and Report Writing (COMM-0386)

Prerequisite: COMM-0006 Communications
This course provides students with research skills for gathering, interpreting, and applying both primary and secondary research materials. Topics include surveys, statistics, academic documentation, project design, proposals and reports.

6 credit(s) No Yes No
Retail Management (MKTG-0052)

Prerequisites: MKTG-0044 Marketing Principles; COMM-0006 Communications; MATH-0107 Math for Business
This course addresses the various types of retailers and retailing strategies, such as retail logistics, store location strategies, E-commerce, vendor relations, store layout, visual merchandising, product development and strategic planning. The course assists students in developing a retail marketing plan.

6 credit(s) No No No

Specializations

The Business Administration program is designed with the entrepreneurial spirit in mind. Learn how to negotiate, invest, sell, market and manage people in this economy. Then, connect the dots within a strategic approach. This program will prepare you to administer and manage all types and sizes of businesses. In the second year, students specialize in one of the following areas:

  • Accounting
  • Financial Services
  • Human Resource Management
  • Marketing

These different specializations allow you to focus your career path during your second year. There are 84 credits of required courses that are common to all specializations.

You may choose to complete your first year of any specialization at either the Parkland (Dauphin) or Victoria Avenue East campus (Brandon), however only the second-year of the Accounting and Human Resource Management specializations are available at our Parkland campus. All four specializations are offered in full at Assiniboine's Victoria Avenue East campus.

Accounting Specialization

Graduates find opportunities in public accounting firms, banks, trust companies, accounting and internal auditing departments in industrial firms, federal, provincial or municipal offices, school divisions, parochial schools, tribal councils, non-profit organizations and health care institutions, and in ownermanaged businesses as business/office managers. Many graduates choose to continue their education.

Financial Services Specialization

Graduates find excellent opportunities in the financial services’ industry as personal banking officers, lending officers (retail and agricultural), investment analysts, stockbrokers, and customer service representatives.

Human Resource Management Specialization

Graduates can anticipate applying their business management skills in areas relating to personnel administration: staffing, training and development, labour relations, compensation management and collective bargaining. Employment opportunities are available in industrial, commercial and government organizations.

Marketing Specialization

Employment opportunities exist in sales, advertising, promotion, publicity, sales management, marketing management, retail management, market analysis, market research and new venture development.

Fast Facts

Frequently Asked Questions

When do I choose the specialization I want?

We encourage you to attend one of our program information session to find out more about the specializations. You then apply directly to the specialization that you want to take.

You are required to choose your specialization, (Accounting, Financial Services, HR Management or Marketing), when you apply online.

If you wish to switch before your second year, our student success advisors are happy to help you make an informed decision.

When is the next program information session?

Program information sessions are completely free to attend, and we invite you to bring a guest along as well. It's a good idea to register in advance so we know you're coming.

To find the complete schedule for our program information sessions and to RSVP, visit the program information session page.