Want to understand the latest techniques for advertising on social media platforms? Want to be able to bring your business in front of target audiences at both the local level and beyond? Jump into the world of posts, GIFs and memes with our Social Media Marketing program.
Social media platforms are some of today’s largest marketing channels. Explore both the front end and back end of popular sites such as TikTok, Instagram, Facebook and Twitter in this online program. Within the framework of a marketing and communications lens, learn to create engaging content, set up paid campaigns and analyze your account analytics.
Attend scheduled online classes where instructors guide you through both theory and hands-on work, giving you ideas and skills you can immediately implement in your organization. Courses include group work and collaborative discussions, as well as projects designed to be real-world and fully applicable beyond the classroom. The program consists of three short courses that can either be taken individually or together to receive a document of achievement.
Social media marketing is its own pillar in any organization’s marketing plan. This program is a great fit for those new to marketing or those with a marketing background looking to augment existing skills and stay current with the evolving digital marketing world. It provides a complementary skillset to office administrators or those in human resources.
Do you know which platform fits your target audience best? Gain an understanding of today’s most popular social media sites, and the best practices for each, as well as the apps and plug-ins that support content creation and analyzation (Sprout Social, HubSpot, TapInfluence). Learn to assess the needs of small business, develop a social media plan, including content calendars. Develop a marketing and communications plan, a media brief, and a communications investment plan.
There are no admission requirements for this program.
English is the language of instruction at Assiniboine. All applicants educated outside of Canada or in a country not on the test exempt list are expected to meet the English language proficiency requirement. See assiniboine.net/elp for more information.
If you don’t meet these admission requirements please visit our adult learning page for more information on assessment of special circumstances.
This program does not require an application. Courses for this program are not offered this term. To view course start dates, check out the course listing in the eGuide.
Tools & Supplies
For this program, you are expected to have access to a computer at home with internet access.
Courses & Costs
To receive a Social Media Marketing document of achievement, students must successfully complete 36 academic hours.
Tuition, fees and Student Association fees total approximately $690. All fees are estimated and subject to change without notice.
Understanding Marketing (MKTG-0069) | 12 Hours
In this course, students learn the basics of marketing and communications to implement in their business. Students study the various forms of advertising and sales promotions relating them to campaigns and overall marketing plans. Learners develop a marketing and communications plan, a creative and media brief and a communications investment plan.
Social Media for Business (COMP-0627) | 12 Hours
In this course, students learn how to assess the marketing needs of their small business, develop a social media plan including content calendars, and create eye-catching social media content. Students evaluate different social media platforms, their uses, and best practices for each. Learners make aesthetically consistent social media content using apps and gain skills in writing for social media.
Data Analysis for Social Media (COMP-0626) | 12 Hours
In this course, students learn how to analyze statistical data from their social media accounts to improve engagement and return on investments. Students explore how to access analytics for Twitter, Instagram, Facebook, and Tik Tok. Learners are also introduced to the fundamentals of various social media analytics tools like Sprout Social, HubSpot, Tapinfluence, etc.
Note: Timelines, applicable industry experience, and teaching methodology will depend on program delivery choice; program information sheets are subject to change without notice.
To see if courses for this program are being offered this term, visit the Continuing Studies Program & Course Guide.
Frequently Asked Questions
I've successfully completed the required courses for this program. How do I receive my credential?
Why are courses not offered every term for this program?
Courses in a program are offered based on several considerations such as, but not limited to, instructor availability, seasonality, demand, etc.