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Want to understand the latest techniques for advertising on social media platforms? Want to be able to bring your business in front of target audiences at both the local level and beyond? Jump into the world of posts, GIFs and memes with our Social Media Marketing program.

Social media platforms are some of today’s largest marketing channels. Explore both the front end and back end of popular sites such as TikTok, Instagram, Facebook and Twitter in this online program. Within the framework of a marketing and communications lens, learn to create engaging content, set up paid campaigns and analyze your account analytics.

Attend scheduled online classes where instructors guide you through both theory and hands-on work, giving you ideas and skills you can immediately implement in your organization. Courses include group work and collaborative discussions, as well as projects designed to be real-world and fully applicable beyond the classroom. The program consists of three short courses that can either be taken individually or together to receive a document of achievement.

Social media marketing is its own pillar in any organization’s marketing plan. This program is a great fit for those new to marketing or those with a marketing background looking to augment existing skills and stay current with the evolving digital marketing world. It provides a complementary skillset to office administrators or those in human resources.

Do you know which platform fits your target audience best? Gain an understanding of today’s most popular social media sites, and the best practices for each, as well as the apps and plug-ins that support content creation and analyzation (Sprout Social, HubSpot, TapInfluence). Learn to assess the needs of small business, develop a social media plan, including content calendars. Develop a marketing and communications plan, a media brief, and a communications investment plan.


There are no admission requirements for this program.

English is the language of instruction at Assiniboine. All applicants educated outside of Canada or in a country not on the test exempt list are expected to meet the English language proficiency requirement. See for more information.

If you don’t meet these admission requirements please visit our adult learning page for more information on assessment of special circumstances.


This program does not require an application. Courses for this program are available this term. 



Tools & Supplies

At-Home Computing

For this program, you are expected to have access to a computer at home with internet access.

At-Home Computing Information

Courses & Costs

To receive a Social Media Marketing document of achievement, students must successfully complete 36 academic hours.

Tuition, fees and Student Association fees total approximately $690. All fees are estimated and subject to change without notice.

Course Number
Course Title
REQUIRED COURSES (suggested sequence of study)
MKTG – 0069
Understanding Marketing
COMP – 0627
Social Media for Business
COMP – 0626
Data Analytics for Social Media

Note: Timelines, applicable industry experience, and teaching methodology will depend on program delivery choice; program information sheets subject to change without notice.

Courses for this program are available this term. 


Fast Facts

36 hours
Program Start
Winter 2022
Document of Achievement
Course Load
Program Details
Continuing Studies
Continuing Studies
800.862.6307 ext 6002 (toll free)
Program Information Sheet

Frequently Asked Questions

I've successfully completed the required courses for this program. How do I receive my credential?

Students that have successfully completed all the program requirements can complete an Application to Graduate form and email to to receive their credential.

Why are courses not offered every term for this program?

Courses in a program are offered based on several considerations such as, but not limited to, instructor availability, seasonality, demand, etc.